Marketing Tech (Senior) Principal

Farfetch
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Problem-solving","Analytical skills","Cross-functional collaboration","Leadership"]

Lead the strategic development and optimization of marketing technology to improve channel performance and efficiency. Own the architecture and integration of marketing platforms across paid media, web/app analytics, CRM, and personalization, ensuring high-quality data flows and audience/value signals. Partner with marketing, product, data science, and engineering to implement scalable solutions, optimize product feeds, and drive a single customer view—while maintaining data privacy compliance and establishing governance best practices.

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Farfetch
Farfetch
1 day ago

Marketing Tech (Senior) Principal

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Job Summary

Lead the strategic development and optimization of marketing technology to improve channel performance and efficiency. Own the architecture and integration of marketing platforms across paid media, web/app analytics, CRM, and personalization, ensuring high-quality data flows and audience/value signals. Partner with marketing, product, data science, and engineering to implement scalable solutions, optimize product feeds, and drive a single customer view—while maintaining data privacy compliance and establishing governance best practices.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the strategic development and optimization of marketing technology solutions to enhance channel performance, drive efficiency, and support business growth.
  • •Architect and oversee integration of marketing technologies, ensuring seamless data flow across paid marketing channels, analytics, CRM, and personalization platforms.
  • •Partner with marketing, product, and engineering teams to define and implement scalable solutions improving audience/value signals, attribution, and campaign performance.
  • •Ensure compliance with data privacy regulations while maximizing first-party data for personalization and performance optimization.
  • •Define best practices, governance frameworks, and training programs to enhance marketing tech & AI adoption, and help drive a single customer view across touchpoints.

Pay and Benefits

Perks:PensionHealth InsuranceCritical IllnessFlexible BenefitsHybrid Work

Key Requirements

  • •Deep expertise in marketing technology platforms such as CDPs, customer analytics tools, server-side tagging, and customer engagement/automation platforms.
  • •Strong technical background with REST APIs, data architecture, and marketing automation workflows.
  • •Experience working in an e-commerce environment with an understanding of online consumer behavior.
  • •Ability to translate complex technical concepts into business-friendly strategies and communicate effectively with senior management.
  • •Experience managing cross-functional work with marketing, product, data science, and engineering teams (including managing RFPs with service providers).
Skills:CommunicationProblem-solvingAnalytical skillsCross-functional collaborationLeadership
Tech Stack:CDPsCustomer analytics toolsServer-side taggingCustomer engagement platformsMarketing automation workflowsREST APIsData architectureWeb & app analyticsCRMPersonalization platformsSEMPaid SocialDisplayAffiliatesProduct feedsRFPs

Company Brief

Farfetch
Global online luxury fashion marketplace connecting consumers with boutiques and brands worldwide, offering curated designer clothing, accessories, and personalized shopping services through technology-driven retail solutions.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2007
WebsiteLinkedIn