inDrive

16 hours ago

Drivers Marketing Manager MENA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Lead driver growth marketing initiatives across MENA, starting with Egypt, Morocco, and Algeria. Own comms strategy and GTM plans, execute and monitor omni-channel campaigns, and track KPIs like CAC, active driver rates, and retention. Coordinate local offline activations and driver events, manage vendors, and adapt HQ guidelines into MENA-ready messaging. Conduct research using surveys and competitor analysis, and present results confidently to senior stakeholders.

Location: Rabat

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop comms strategy and GTM plans for driver growth across MENA.
•Implement and monitor driver marketing campaigns aligned with regional strategy.
•Track and report KPIs including new driver acquisition (CAC), active driver rates, and retention.
•Manage omni-channel communications (CRM Push/SMS, social media, and local driver communities).
•Coordinate on-the-ground activations and driver events, and act as a bridge between local teams and HQ.

Pay and Benefits

Perks:MentoringLearning ProgramsLanguage CoursesVolunteering

Key Requirements

•3+ years in marketing, with ride-hailing, startup, or gig-economy experience as a plus.
•Solid understanding of digital marketing basics, brand-building, and CRM/analytics tools.
•Organized and detail-oriented, able to manage multiple moving parts across markets.
•Proactive problem-solver who suggests improvements.
•Arabic and/or French required depending on market focus; English proficiency at least B2 for HQ collaboration.

Experience:3+ yearsRide-hailingStartupGig-economy

Skills:Execution-orientedOrganizedDetail-orientedProactiveConfident presenting

Languages:EnglishArabicFrench

Tech Stack:CRMPushSMSSocial mediaExcelGoogle SheetsAI toolsAnalytics tools

Company Brief

inDrive

A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.

Industry: Mobility Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Mountain View, United States

Founded: 2013

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

inDrive

16 hours ago

Drivers Marketing Manager MENA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Location: Rabat

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop comms strategy and GTM plans for driver growth across MENA.
•Implement and monitor driver marketing campaigns aligned with regional strategy.
•Track and report KPIs including new driver acquisition (CAC), active driver rates, and retention.
•Manage omni-channel communications (CRM Push/SMS, social media, and local driver communities).
•Coordinate on-the-ground activations and driver events, and act as a bridge between local teams and HQ.

Pay and Benefits

Perks:MentoringLearning ProgramsLanguage CoursesVolunteering

Key Requirements

•3+ years in marketing, with ride-hailing, startup, or gig-economy experience as a plus.
•Solid understanding of digital marketing basics, brand-building, and CRM/analytics tools.
•Organized and detail-oriented, able to manage multiple moving parts across markets.
•Proactive problem-solver who suggests improvements.
•Arabic and/or French required depending on market focus; English proficiency at least B2 for HQ collaboration.

Experience:3+ yearsRide-hailingStartupGig-economy

Skills:Execution-orientedOrganizedDetail-orientedProactiveConfident presenting

Languages:EnglishArabicFrench

Tech Stack:CRMPushSMSSocial mediaExcelGoogle SheetsAI toolsAnalytics tools

Company Brief

inDrive

A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.

Industry: Mobility Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Mountain View, United States

Founded: 2013

Website LinkedIn