Senior Product Marketing Manager

RevenueCat
EMEA, United Kingdom, Americas, United States, APAC, Japan
Workplace: RemoteFull timeUSD 214,000 - 214,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Bias toward action","Autonomy","Project management","Editorial judgment","Cross-functional communication"]

Own GTM and adoption efforts for key product areas, crafting communication plans and running lifecycle campaigns to drive adoption, retention, and community. Translate product messaging into high-converting web experiences, and turn customer research into compelling case studies and testimonials. Collaborate across product, sales, and engineering to align stakeholders, build internal enablement materials, and continuously monitor market insights to uncover growth opportunities.

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FursaFursa
RevenueCat
RevenueCat
1 month ago

Senior Product Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own GTM and adoption efforts for key product areas, crafting communication plans and running lifecycle campaigns to drive adoption, retention, and community. Translate product messaging into high-converting web experiences, and turn customer research into compelling case studies and testimonials. Collaborate across product, sales, and engineering to align stakeholders, build internal enablement materials, and continuously monitor market insights to uncover growth opportunities.
Location: EMEA, United Kingdom, Americas, United States, APAC, Japan
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own GTM and adoption campaigns for specific product areas, including crafting communication plans for internal and external audiences.
  • •Build and execute insight-based lifecycle campaigns with marketing operations to drive adoption, retention, and community.
  • •Translate product messaging into visually compelling, high-converting web experiences with support from an external web development agency.
  • •Organize customer interviews and turn them into case studies and testimonials that demonstrate product value.
  • •Create internal enablement resources and training to empower developer-facing teams, and use market insights to inform GTM strategy.

Pay and Benefits

Salary: USD 214,000 annually
Equity and Bonus:Equity
Perks:Remote WorkPaid LeaveLearning Budget

Key Requirements

  • •5+ years of Product Marketing experience in a B2B/B2D SaaS environment, preferably targeting developers or software companies.
  • •Experience owning end-to-end go-to-market efforts, including tier 1 product launches, with strong project management across teams.
  • •Strong creative instincts, including leading web design work and prototyping in Figma; comfortable using AI tools and collaborating with external agencies/freelancers.
  • •Excellent editorial judgment to elevate copy through audience/tone/communication objectives; comfortable drafting outlines or blog posts when needed.
  • •Exceptional communication skills to translate complex technical concepts into messaging that resonates with both technical and non-technical stakeholders.
Experience:5+ yearsB2B SaaSDeveloper-focusedSaaS
Skills:Bias toward actionAutonomyProject managementEditorial judgmentCross-functional communication
Tech Stack:APIsSDKsFigmaNotionSlackZoomLinearAI tools

Company Brief

RevenueCat
Provides a subscription infrastructure platform for mobile and web apps to manage in-app purchases, receipts, analytics, and customer entitlements, simplifying revenue management and integrations across platforms and payment providers.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Boston, United States
WebsiteLinkedIn