Director of Brand & Comms (New York)

Reindeer AI
New York
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 8+ yearsSkills: ["Strategic thinking","Writing","Editing","Storytelling","Leadership"]

Build and own the brand and communications function end to end, shaping Reindeer’s positioning and narrative across campaigns, channels, and touchpoints. Own press storytelling—messaging, angles, and pitch/interview talking points—while partnering with a PR agency to ensure earned coverage reflects the brand. Lead social and owned content strategy, drive founder visibility, and hire/grow the team and operating systems as the company scales.

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FursaFursa
Reindeer AI
Reindeer AI
1 day ago

Director of Brand & Comms (New York)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Build and own the brand and communications function end to end, shaping Reindeer’s positioning and narrative across campaigns, channels, and touchpoints. Own press storytelling—messaging, angles, and pitch/interview talking points—while partnering with a PR agency to ensure earned coverage reflects the brand. Lead social and owned content strategy, drive founder visibility, and hire/grow the team and operating systems as the company scales.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Own Reindeer’s positioning and voice, turning them into a scalable brand system across campaigns, channels, and touchpoints.
  • •Conceive and run brand campaigns from big idea through assets and channel execution, setting editorial vision and voice guidelines.
  • •Own press narrative and talking points for pitches and interviews, collaborating with a PR agency to align earned coverage to Reindeer’s story.
  • •Own social and owned-channel strategy and execution for the company and founders, building a content engine to sustain a distinct presence.
  • •Hire and grow the brand and communications function, partnering with founders, Sales, and Product on positioning and go-to-market.

Key Requirements

  • •8+ years in comms, PR, brand, content, editorial, journalism, or founder/exec visibility, or a portfolio strong enough to make years irrelevant.
  • •A track record of earned media and/or founder thought leadership, including placements, bylines shaped, and voices built.
  • •Strong media instincts and comfort pitching stories and navigating what makes coverage land.
  • •A portfolio or writing samples demonstrating range and a distinct voice, including positioning and published work you can point to.
  • •Excellent written English with a high editorial standard.
Experience:8+ years
Skills:Strategic thinkingWritingEditingStorytellingLeadership
Languages:English

Company Brief

Reindeer AI
Builds custom AI agents and a Fast Track Training platform to automate back‑office workflows (payments, quotes, KYC, document processing) for enterprises, with continuous monitoring to prevent model drift and hallucinations.
Industry: AI & Machine Learning
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Funding: Seed
Headquarters: Tel Aviv, Israel
Founded: 2024
Glassdoor
Glassdoor: 3.3
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