Associate Director, Paid Media (Remote Canada)

Directive
Toronto, Calgary, Montreal, Ottawa, Vancouver
Workplace: RemoteFull timeFunction: Executive & General ManagementSkills: ["Analytical thinking","Leadership","Communication","Problem-solving","Team management"]

Leader in a remote Canada-based team driving paid media strategy for SaaS/tech clients. Leads client engagements, ensures best practices across channels, and coaches strategists to remove roadblocks. Focuses on analytics, storytelling, and innovative approaches (AI/automation) to hit SQL targets, CSAT, and revenue while fostering client and employee retention.

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Directive
Directive
3 months ago

Associate Director, Paid Media (Remote Canada)

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Last checked: 3 hours agoStatus: Live

Job Summary

Leader in a remote Canada-based team driving paid media strategy for SaaS/tech clients. Leads client engagements, ensures best practices across channels, and coaches strategists to remove roadblocks. Focuses on analytics, storytelling, and innovative approaches (AI/automation) to hit SQL targets, CSAT, and revenue while fostering client and employee retention.
Location: Toronto, Calgary, Montreal, Ottawa, Vancouver
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Manager level

Key Responsibilities

  • •Set goals for every client engagement within the pod and monitor progress toward NSM attainment and CSAT targets.
  • •Ensure client campaigns follow best practices across channels, including LTV:CAC modeling, Customer Generation, and SERP share optimization.
  • •Identify and remove roadblocks by guiding 1x1 discussions with Strategists and establishing actionable plans to advance strategies.
  • •Provide leadership and accountability, building structure and clear communication to empower the team and maintain strong performance.
  • •Drive measurable outcomes (e.g., bookings targets) while staying ahead of industry trends, including AI and automation applications in marketing and operations.

Pay and Benefits

Perks:Health InsuranceDentalVisionDisabilityLife Insurance401kPaid LeavePaid HolidaysPaid ParentalRetirement

Key Requirements

  • •Experience leading paid media engagements for SaaS/tech clients with a track record of delivering measurable results
  • •Strong analytical mindset with ability to translate data into actionable strategies and storytelling
  • •Proven leadership and people-management skills in a remote or distributed team
  • •Comfort with goal-setting and performance management for client programs
  • •Familiarity with marketing analytics concepts (e.g., LTV:CAC, SERP share) and willingness to leverage AI/automation across campaigns
Experience:SaaSTechMarketing analytics
Skills:Analytical thinkingLeadershipCommunicationProblem-solvingTeam management
Languages:English
Tech Stack:AIAutomationAnalyticsSQL

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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