Addepar

1 month ago

Sr. Product Marketing Manager - Enterprise and Institutions

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Senior Product Marketing Manager driving acquisition, engagement, and retention for enterprise/institution clients across the Addepar product portfolio. Lead cross-functional collaboration with product, sales, and GTM teams to shape positioning, segmentation, buyer journeys, messaging, enablement, and go-to-market programs. Build scalable resources and impactful content for global financial services clients.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals.
•Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle.
•Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansion.
•Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences.
•Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases.

Pay and Benefits

Salary: 159,000 - 199,000 annually

Equity and Bonus:Equity

Key Requirements

•: 4–8 years of product marketing experience. Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred.
•: Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content.
•: Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits.
•: Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative.
•: Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption.

Experience:4-8 yearsB2B SaaSFinancial servicesFintechWealth managementInvestment management

Skills:WritingCommunicationStorytellingCross-functional collaborationPrioritization

Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Addepar

Provides a wealth management platform that aggregates, analyzes, and reports on complex financial data for advisors, family offices, and institutions to enable better investment decision-making and portfolio reporting.

Industry: Wealth Management

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Mountain View, United States

Founded: 2009

Website LinkedIn

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Addepar

1 month ago

Sr. Product Marketing Manager - Enterprise and Institutions

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals.
•Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle.
•Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansion.
•Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences.
•Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases.

Pay and Benefits

Salary: 159,000 - 199,000 annually

Equity and Bonus:Equity

Key Requirements

•: 4–8 years of product marketing experience. Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred.
•: Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content.
•: Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits.
•: Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative.
•: Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption.

Experience:4-8 yearsB2B SaaSFinancial servicesFintechWealth managementInvestment management

Skills:WritingCommunicationStorytellingCross-functional collaborationPrioritization

Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Addepar

Industry: Wealth Management

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Mountain View, United States

Founded: 2009

Website LinkedIn