Customer Marketing Manager

Ivalua
Montreal, Pittsburgh
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Interpersonal skills","Organizational skills","Relationship building","Data analysis","Strategic thinking","Initiative","Collaboration"]

Develop and lead multichannel customer marketing programs in the AMER region to increase adoption, loyalty, and upsell/cross-sell growth. Collaborate closely with Customer Success, Field Marketing, and Sales to create customer communications, advocacy initiatives, lifecycle and nurture campaigns, and re-engagement strategies. Build tracking and reporting to measure ROI, using customer health dashboards to target at-risk customers and strengthen long-term value.

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FursaFursa
Ivalua
Ivalua
1 day ago

Customer Marketing Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Develop and lead multichannel customer marketing programs in the AMER region to increase adoption, loyalty, and upsell/cross-sell growth. Collaborate closely with Customer Success, Field Marketing, and Sales to create customer communications, advocacy initiatives, lifecycle and nurture campaigns, and re-engagement strategies. Build tracking and reporting to measure ROI, using customer health dashboards to target at-risk customers and strengthen long-term value.
Location: Montreal, Pittsburgh
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and lead multichannel customer marketing activities in the AMER region to improve adoption, loyalty, and upsell/cross-sell results.
  • •Create tracking and reporting to establish ROI for customer marketing initiatives and use customer health dashboards to target at-risk customers.
  • •Own and implement customer adoption, lifecycle/nurture, re-engagement, cross-sell, and upsell programs (including reference and user group activities).
  • •Plan and launch strategic customer events (in-person and virtual user groups) in key industries to strengthen customer communities.
  • •Support customer content and drive attendance for global events and conferences in partnership with Field Marketing, Sales, and Product Marketing.

Key Requirements

  • •5+ years owning marketing strategy in a post-sales context (customer marketing, field marketing, or digital marketing).
  • •Demonstrated success planning and executing campaigns to drive upsells within existing customer bases (email, digital, events/webinars, nurture programs).
  • •Proficiency with marketing automation tools such as Hubspot, Eloqua, or Marketo, and platforms like DemandBase and LinkedIn Ads.
  • •Experience partnering with Account Executives and Customer Success Managers and contributing marketing insights toward business targets.
  • •Strategic and detail-oriented mindset with the ability to analyze data and drive decision-making; enterprise software procurement/supply chain domain experience is a plus.
Experience:5+ yearsEnterprise softwareProcurementSupply chainB2B SaaS
Education:Bachelor's in Business Administration, Marketing, or related fields
Skills:CommunicationInterpersonal skillsOrganizational skillsRelationship buildingData analysisStrategic thinkingInitiativeCollaboration
Tech Stack:HubSpotEloquaMarketoDemandBaseLinkedIn AdsCustomer health dashboardsMarketing automationSocial mediaPublic relations

Company Brief

Ivalua
Provides a cloud-based procure-to-pay and sourcing platform that helps organizations manage procurement, supplier relationships, sourcing events, and spend analytics to drive cost savings, compliance, and supplier collaboration across global enterprises.
Industry: Procurement Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn