Performance Marketing Lead

Alaan
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical","Problem-solving","Communication","Collaboration"]

Data-driven Performance Marketing Lead to own and scale paid acquisition across channels (Google, LinkedIn, Meta) for a fintech/B2B SaaS growth, with a focus on reducing CAC, increasing qualified pipeline, and improving funnel conversion through experimentation, analytics, and close collaboration with Sales and Growth teams.

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FursaFursa
Alaan
Alaan
3 months ago

Performance Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Data-driven Performance Marketing Lead to own and scale paid acquisition across channels (Google, LinkedIn, Meta) for a fintech/B2B SaaS growth, with a focus on reducing CAC, increasing qualified pipeline, and improving funnel conversion through experimentation, analytics, and close collaboration with Sales and Growth teams.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own Paid Growth: Plan, execute, and optimize performance campaigns across channels (Google, LinkedIn, Meta, review platforms, and niche SaaS channels).
  • •Experimentation: Run structured A/B tests on ads, landing pages, CTAs, and audiences to continuously improve performance.
  • •Budget Management: Own performance marketing budget and allocate spend effectively across channels for maximum ROI.
  • •Campaign Analytics: Track CAC, ROAS, and LTV and use data to drive decision making.
  • •Conversion Optimization: Collaborate with Sales and growth teams to improve lead-to-demo and demo-to-close conversion rates.

Pay and Benefits

Perks:EquityGym MembershipTravel Allowance

Key Requirements

  • •4+ years of performance marketing experience in B2B SaaS, B2C, or FinTech, data-driven and ROI accountable
  • •Hands-on experience with Google Ads (Search, Display, Performance Max, YouTube) and LinkedIn Ads
  • •Experience with Meta Ads, audience segmentation, and third-party audience builders
  • •Strong ability to build dashboards/reports linking marketing metrics to revenue (CAC, ROAS, LTV, MQL/SQL)
  • •ABM experience and knowledge of UTMs, pixels, data connectors; ability to optimize lead-to-demo and demo-to-close conversion
Experience:4+ yearsFintechSaaSB2BMarketing
Skills:AnalyticalProblem-solvingCommunicationCollaboration
Tech Stack:Google AdsLinkedIn AdsMeta AdsUTMsPixelsMakeZapierGoogle SheetsData connectors

Company Brief

Alaan
Provides corporate charge cards, expense management, and banking infrastructure for businesses in the Middle East, enabling streamlined spend controls, virtual cards, and financial automation for startups and enterprises.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Dubai, United Arab Emirates
Founded: 2019
WebsiteLinkedIn