Sr Customer Marketing Specialist (m/f/d)

Honeywell
Bucharest
Workplace: HybridFull timeFunction: Customer Support (Service Desk)Experience: 5-7 yearsEducation: bachelorsSkills: ["Analytical thinking","Stakeholder communication","Attention to detail","End-to-end ownership","Priority management"]

Own the end-to-end journey from outcome-led questions through analytics, personalization design, implementation, and optimization for Honeywell web properties. Partner with business and marketing stakeholders to define KPIs, uncover customer journeys and performance insights, and communicate decision-ready recommendations. Build personalization and experimentation programs using Adobe Experience Cloud (AEM, Analytics, Target) and related tools, coordinating across UX, content, dev/ops, and agencies to drive measurable results.

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Honeywell
Honeywell
14 hours ago

Sr Customer Marketing Specialist (m/f/d)

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Last checked: 2 hours agoStatus: Live

Job Summary

Own the end-to-end journey from outcome-led questions through analytics, personalization design, implementation, and optimization for Honeywell web properties. Partner with business and marketing stakeholders to define KPIs, uncover customer journeys and performance insights, and communicate decision-ready recommendations. Build personalization and experimentation programs using Adobe Experience Cloud (AEM, Analytics, Target) and related tools, coordinating across UX, content, dev/ops, and agencies to drive measurable results.
Location: Bucharest
Workplace: Hybrid
Employment Type: Full time
Job Function: Customer Support (Service Desk)
Seniority: Mid level

Key Responsibilities

  • •Partner with business and marketing stakeholders to translate needs into analytical approaches, KPIs, and decision-ready outputs.
  • •Use Adobe Analytics to understand web personas and uncover customer journeys, content performance, conversion barriers, and opportunities.
  • •Create credible insight storytelling that explains what is happening, why it matters, and what stakeholders should do next.
  • •Define personalization use cases across audiences, behavioral signals, experience logic, and success metrics.
  • •Build and coordinate experimentation and personalization activities using A/B testing and related methods, through requirements, QA/UAT, launch, and optimization.

Pay and Benefits

Perks:Meal VouchersHealth InsuranceLife InsurancePensionPaid Leave

Key Requirements

  • •Bachelor's degree.
  • •Fluent in English.
  • •5-7 years of relevant hands-on experience with Adobe Experience Cloud, particularly AEM, Adobe Analytics, and Adobe Target.
  • •Advanced Adobe Analytics skills including segmentation, journey/fallout analysis, calculated metrics, and dashboard development.
  • •Hands-on Adobe Target and AEM experience, including audiences/activities and QA, plus page authoring, layouts, and reusable Experience Fragments.
Experience:5-7 yearsEnterpriseDigital marketingPersonalization
Education:Bachelor's
Skills:Analytical thinkingStakeholder communicationAttention to detailEnd-to-end ownershipPriority management
Languages:English
Tech Stack:Adobe Experience CloudAEMAdobe AnalyticsAdobe TargetAdobe LaunchWeb SDKMarketoSalesforceDemandbaseSEOSearch-performance toolsAnalytics for Target (A4T)TaggingData-layer validationConsentPrivacyWriter AIMicrosoft CopilotA/B testingExperience Targeting

Company Brief

Honeywell
Global diversified technology and manufacturing company providing aerospace systems, building technologies, performance materials, and safety & productivity solutions for industrial, commercial, and consumer markets.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 25B to 50B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 1906
Glassdoor
Glassdoor: 3.8
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