Head of LATAM Marketing

Cognition
Brazil
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-10 yearsSkills: ["Collaboration","Low-ego","Operational execution","Independence"]

Own end-to-end LATAM (LATM) marketing strategy and execution to turn early traction into a durable market presence. Lead brand presence, demand generation, partner marketing, events, and customer case studies across Brazil and Mexico. Partner with sales/account teams to align to pipeline priorities, run vertical ABM based on customer outcomes, localize messaging, and track marketing performance while ensuring tight HQ alignment.

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FursaFursa
Cognition
Cognition
1 day ago

Head of LATAM Marketing

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Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end LATAM (LATM) marketing strategy and execution to turn early traction into a durable market presence. Lead brand presence, demand generation, partner marketing, events, and customer case studies across Brazil and Mexico. Partner with sales/account teams to align to pipeline priorities, run vertical ABM based on customer outcomes, localize messaging, and track marketing performance while ensuring tight HQ alignment.
Location: Brazil
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own end-to-end LATM marketing for key regions including Brazil and Mexico, including brand presence, demand generation, partner marketing, events, and customer case studies.
  • •Partner with LATM sales and account teams to align marketing activity to pipeline priorities and key target accounts.
  • •Own vertical ABM strategy and run targeted, customer-outcome-grounded campaigns.
  • •Localize positioning and messaging for the market in collaboration with product marketing.
  • •Build and own the partner marketing motion and events strategy, tracking and reporting on pipeline contribution and marketing performance for the region.

Key Requirements

  • •5–10 years in enterprise B2B GTM with meaningful experience in LATAM marketing roles.
  • •Fluency in Portuguese, Spanish, and English to operate credibly across both cultures.
  • •Experience across demand generation, field marketing, partner marketing, and events (not a specialist-only role).
  • •Proven ability to build and execute partner marketing programs with resellers, SIs/GSIs, and platform alliances.
  • •Ability to translate complex technical products (AI, developer tools) into messaging for enterprise and technical audiences.
Experience:5-10 yearsEnterprise B2BGTMLATAMDeveloper toolsAI/ML
Skills:CollaborationLow-egoOperational executionIndependence
Languages:PortugueseSpanishEnglish

Company Brief

Cognition
Builds Devin, an autonomous AI software engineer and AI-native developer tools (Windsurf, DeepWiki) to automate software engineering workflows for enterprise customers.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Revenue: USD 50M to 100M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2023
Glassdoor
Glassdoor: 4.7
WebsiteLinkedInGlassdoor