Poland Performance Marketing Specialist

Canva
Warsaw
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Data-driven decision making","Optimization mindset","Cross-functional collaboration","Experimentation","Communication"]

Own day-to-day performance media buying and optimization for Poland across multiple channels, with a creative-led focus supported by global search and ASO teams. Build Poland growth strategies from global priorities, manage budgets and experimentation, and partner with Data on incrementality studies and MMM calibration. Turn performance insights into creative direction, manage creative rotation, and improve funnel performance across apps and web while leveling up systems and workflows.

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FursaFursa
Canva
Canva
1 day ago

Poland Performance Marketing Specialist

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Last checked: 23 hours agoStatus: Live

Job Summary

Own day-to-day performance media buying and optimization for Poland across multiple channels, with a creative-led focus supported by global search and ASO teams. Build Poland growth strategies from global priorities, manage budgets and experimentation, and partner with Data on incrementality studies and MMM calibration. Turn performance insights into creative direction, manage creative rotation, and improve funnel performance across apps and web while leveling up systems and workflows.
Location: Warsaw
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own day-to-day media buying, optimization, and pacing across multiple channels in Poland, with a creative-led focus.
  • •Translate Poland priorities into concrete strategy and plans in partnership with Global Growth Marketing and the Poland Marketing Lead.
  • •Set the media mix, manage lead budget allocation review processes, and own the experiment roadmap.
  • •Partner with the Data team on incrementality studies and MMM calibration, using MMP and platform form data where appropriate.
  • •Drive creative insights and learning into creative pods, manage creative rotation, and lead CRO initiatives to improve funnel performance across channels.

Key Requirements

  • •Proven hands-on media buying and budget management experience across major platforms, with strong media buying principles.
  • •Strong optimization mindset and confidence making data-driven decisions across campaigns and funnels.
  • •Proven experience collaborating with creative teams using structured testing and iteration to improve performance.
  • •Familiarity with MMM, lift studies, and incrementality testing, including designing experiments and partnering with Marketing Science.
  • •Full proficiency in English and Polish (native or fluent Polish speaking and writing required).
Skills:Data-driven decision makingOptimization mindsetCross-functional collaborationExperimentationCommunication
Languages:EnglishPolish
Tech Stack:Media buyingASOMMMLift studiesIncrementality testingMMPCROTikTokTiktok Content SuiteAI tooling

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor