Marketing Specialist

U.S. Bancorp
Minneapolis, Cincinnati
Workplace: HybridFull timeUSD 81,515 - 95,900 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsEducation: bachelorsSkills: ["Curiosity","Analytical thinking","Problem-solving","Teamwork","Communication"]

Support the planning, launch, and optimization of customer acquisition marketing campaigns for U.S. Bank’s consumer businesses. Execute multi-channel paid marketing initiatives (including paid media, direct mail, affiliate, and emerging channels), analyze performance metrics, and help translate insights into testing plans and improved campaign results. Collaborate with internal teams and agency partners on integrated, on-brand campaigns, reporting, budget tracking, and partner/leadership presentations.

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FursaFursa
U.S. Bancorp
U.S. Bancorp
4 days ago

Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Support the planning, launch, and optimization of customer acquisition marketing campaigns for U.S. Bank’s consumer businesses. Execute multi-channel paid marketing initiatives (including paid media, direct mail, affiliate, and emerging channels), analyze performance metrics, and help translate insights into testing plans and improved campaign results. Collaborate with internal teams and agency partners on integrated, on-brand campaigns, reporting, budget tracking, and partner/leadership presentations.
Location: Minneapolis, Cincinnati
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support the planning, launch, and management of marketing campaigns across paid marketing channels.
  • •Identify opportunities to improve campaign performance and customer engagement.
  • •Collaborate with internal teams and agency partners to ensure campaigns are integrated and aligned with objectives and brand standards.
  • •Assist with campaign reporting by analyzing performance metrics and developing insights for future strategies.
  • •Support testing across audiences, creative, messaging, offers, and customer experiences to improve marketing effectiveness.

Pay and Benefits

Salary: USD 81,515 - 95,900 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability401kPaid Leave

Key Requirements

  • •Bachelor’s degree, or equivalent work experience.
  • •4 to 6 years of experience in marketing industry.
  • •Experience in digital marketing/paid media/advertising focused on customer acquisition.
  • •Familiarity with advertising platforms such as Google Ads, Meta, or LinkedIn.
  • •Proficiency with Microsoft Excel and PowerPoint, plus strong analytical and problem-solving abilities.
Experience:4-6 years
Education:Bachelor's
Skills:CuriosityAnalytical thinkingProblem-solvingTeamworkCommunication
Tech Stack:Google AdsMetaLinkedInMicrosoft ExcelPowerPoint

Company Brief

U.S. Bancorp
U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Minneapolis, United States
Founded: 1863
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor