Manager, Email & Lifecycle Marketing

Tapestry
New York
Workplace: OnsiteFull timeUSD 95,000 - 115,000Function: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Cross-functional collaboration","Data-driven mindset","Project management"]

Lead the execution of email and SMS lifecycle marketing programs, translating strategy and briefs into accurate, high-quality customer communications. Manage end-to-end campaign operations with strong QA and on-time delivery, establish SLAs, and optimize processes for speed and quality. Partner on lifecycle creative briefs and cross-functional workflows, lead a team of execution specialists, and drive performance through post-campaign reporting, insights, and testing hypotheses.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Tapestry
Tapestry
3 months ago

Manager, Email & Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead the execution of email and SMS lifecycle marketing programs, translating strategy and briefs into accurate, high-quality customer communications. Manage end-to-end campaign operations with strong QA and on-time delivery, establish SLAs, and optimize processes for speed and quality. Partner on lifecycle creative briefs and cross-functional workflows, lead a team of execution specialists, and drive performance through post-campaign reporting, insights, and testing hypotheses.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage end-to-end execution of email and SMS campaigns and triggered programs, ensuring QA and on-time delivery.
  • •Lead briefing processes to align lifecycle and marketing strategies, and establish execution standards and SLAs.
  • •Develop lifecycle creative briefs aligned to brand voice, audience insights, platform best practices, and campaign objectives.
  • •Manage and develop a team of execution specialists, including coaching, resourcing, and workload prioritization.
  • •Lead weekly post-campaign reporting, identify optimization opportunities, and partner with analytics/strategy teams to improve performance.

Pay and Benefits

Salary: USD 95,000 - 115,000
Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceLearning Budget

Key Requirements

  • •Bachelor’s degree required.
  • •5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget.
  • •Hands-on experience with ESP platforms (Cordial preferred).
  • •Strong foundation in testing and measurement methodologies, including A/B testing.
  • •Leadership experience mentoring, coaching, and developing high-performing teams.
Experience:5+ yearsRetailLuxury
Education:Bachelor's
Skills:LeadershipCommunicationCross-functional collaborationData-driven mindsetProject management
Tech Stack:CordialEmailSMSA/B testing

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor