Senior Product Manager (Brand Experiences)

ASOS
London
Workplace: HybridFull timeFunction: Product ManagementSkills: ["Customer obsession","UX craft","Analytical problem-solving","Strategic thinking","Stakeholder management","Communication","Prioritisation","Organisational skills"]

Own the vision and roadmap for brand-led experiences in ASOS’s Customer Experience team. Build scalable product experiences across customer-facing brand pages, shop-within-shop journeys, and brand loyalty mechanics like following brands. Lead discovery and browsing that balances inspiration, storytelling, and commercial effectiveness. Drive internal tools and workflows to onboard, manage, and scale brand content and assets, partnering across Product, Design, Engineering, Commercial, and Brand stakeholders.

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FursaFursa
ASOS
ASOS
1 day ago

Senior Product Manager (Brand Experiences)

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the vision and roadmap for brand-led experiences in ASOS’s Customer Experience team. Build scalable product experiences across customer-facing brand pages, shop-within-shop journeys, and brand loyalty mechanics like following brands. Lead discovery and browsing that balances inspiration, storytelling, and commercial effectiveness. Drive internal tools and workflows to onboard, manage, and scale brand content and assets, partnering across Product, Design, Engineering, Commercial, and Brand stakeholders.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Define and own the product vision and roadmap for Brand Experiences across customer-facing brand pages, shop-within-shop, and brand following/loyalty mechanics.
  • •Translate customer insight, behavioural signals, and UX craft into intuitive, high-impact product experiences.
  • •Deliver engaging brand discovery and browsing experiences balancing inspiration, storytelling, and commercial effectiveness.
  • •Lead development of internal tools and workflows to onboard, manage, and scale brand content and assets efficiently and consistently.
  • •Champion high-quality UX craft to keep experiences distinctive, coherent, on-brand, and easy to use and maintain.

Pay and Benefits

Perks:Employee DiscountSample SalesAnnual LeaveAnnual BonusPrivate MedicalFlexible BenefitsLearning Budget

Key Requirements

  • •Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
  • •Strong track record launching 0-1 mobile-first products.
  • •Comfortable working in agile, full stack, cross-functional teams and motivating delivery at pace.
  • •Data-driven mindset with strong analytical and problem-solving skills, using tools like Power BI, Mixpanel, UserTesting.com, and Optimizely.
  • •Strong communication and senior stakeholder management abilities, with experience building brand-led experiences as an advantage.
Experience:E-commerceFashionConsumer-facing platformsMobile-firstAgileBrand-led experiences
Skills:Customer obsessionUX craftAnalytical problem-solvingStrategic thinkingStakeholder managementCommunicationPrioritisationOrganisational skills
Languages:English
Tech Stack:Power BIMixpanelUserTesting.comOptimizely

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor