Brand Marketing Manager, AWC Digital Studios

Alo Yoga
United States
Workplace: OnsiteFull time100,000 - 120,000 annuallyFunction: Marketing & GrowthExperience: 6-8 yearsSkills: ["Communication","Project management","Storytelling","Collaboration","Leadership"]

Lead culturally relevant, brand-first marketing strategies for a digital wellness platform focused on Gen Z and Millennials. Drive growth and member acquisition by coordinating across Influencer, Social, Paid Media, PR, CRM, Product, and Content teams, translating cultural insights into scalable campaigns with measurable impact across TikTok, Meta, YouTube, and emerging channels.

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Alo Yoga
Alo Yoga
4 months ago

Brand Marketing Manager, AWC Digital Studios

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead culturally relevant, brand-first marketing strategies for a digital wellness platform focused on Gen Z and Millennials. Drive growth and member acquisition by coordinating across Influencer, Social, Paid Media, PR, CRM, Product, and Content teams, translating cultural insights into scalable campaigns with measurable impact across TikTok, Meta, YouTube, and emerging channels.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead the development and execution of integrated brand marketing campaigns that drive awareness and member acquisition for Alo Wellness Club, Digital Studios.
  • •Partner cross-functionally with Influencer, Social, Paid Media, PR, CRM, community, Product, and Creative teams to align messaging, launches, and growth priorities across channels.
  • •Own and evolve Gen Z ambassador strategy, including recruitment, programming, events, partnerships, and creator development.
  • •Build culturally relevant marketing initiatives that position the platform within fitness, wellness, fashion, and creator culture.
  • •Develop creator and influencer strategies that drive brand affinity and measurable growth, focusing on emerging voices and community-led storytelling.

Pay and Benefits

Salary: 100,000 - 120,000 annually
Perks:Paid LeaveAnnual Bonus

Key Requirements

  • •6–8+ years of experience in brand marketing, influencer marketing, social strategy, growth marketing, or integrated campaigns.
Experience:6-8 yearsGen ZMillennialsDigital cultureCreator ecosystems
Skills:CommunicationProject managementStorytellingCollaborationLeadership
Languages:English
Tech Stack:TikTokInstagramYouTubeMetaCRMPaid mediaInfluencer marketingContent strategy

Company Brief

Alo Yoga
Designs and sells premium yoga-inspired apparel, activewear, and accessories direct-to-consumer and through retail partners. Known for stylish performance fabrics, lifestyle branding, and a strong digital and retail presence globally.
Industry: Fashion & Apparel
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Los Angeles, United States
Founded: 2007
WebsiteLinkedIn