Senior Media Planner

Adobe Systems
Sydney, Singapore
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Attention to detail","Communication","Stakeholder management","Problem solving"]

Own end-to-end tactical media planning for paid social channels, translating regional media strategy into platform-native plans for execution. Build and QA detailed channel plans (audience targeting, budget splits, flighting, placements), coordinate daily with regional strategy teams, and hand off finished plans to an offshore buy desk. Partner on reporting-driven optimizations and help shape a consistent quarterly planning process across a growing media planning function.

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FursaFursa
Adobe Systems
Adobe Systems
1 day ago

Senior Media Planner

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own end-to-end tactical media planning for paid social channels, translating regional media strategy into platform-native plans for execution. Build and QA detailed channel plans (audience targeting, budget splits, flighting, placements), coordinate daily with regional strategy teams, and hand off finished plans to an offshore buy desk. Partner on reporting-driven optimizations and help shape a consistent quarterly planning process across a growing media planning function.
Location: Sydney, Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Translate regional media strategy into tactical, platform-native media plans for assigned paid social channels (including audience targeting, budget splits, flighting, and placements).
  • •Coordinate daily with local strategy teams to maintain alignment and stay current with quarterly platform and targeting changes.
  • •Prepare plans for handoff by tagging, organizing, and QA/QC against Ops standards, including applying local nuances like language and regulatory needs.
  • •Partner with regional strategists and analysts to review reporting and drive optimizations such as budget shifts, targeting changes, and creative refreshes.
  • •Surface performance trends, platform changes, and new targeting/data-sharing opportunities back to media planning leadership while helping improve the quarterly planning process.

Key Requirements

  • •5+ years in digital advertising or media planning/buying, with hands-on experience in at least one of Meta, TikTok, or Snap.
  • •Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement.
  • •Experience managing multi-market activations, including platform setup across a range of markets and languages.
  • •A track record delivering performance-focused paid social campaigns.
  • •Ability to translate strategic briefs into detailed, executable media plans and communicate clearly across regional/offshore teams.
Experience:5+ yearsDigital advertisingPaid socialB2B advertisingConsumer advertisingMulti-market activations
Skills:Attention to detailCommunicationStakeholder managementProblem solving
Tech Stack:MetaTikTokSnapLLMsMeta MCPGenPemAEPRTCDP

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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