Workday

9 hours ago

Senior Field Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Lead Japan field marketing and demand generation to accelerate growth, driving integrated campaign strategy, planning, and execution for awareness, engagement, and pipeline. Partner with the Director of Marketing and the Global Brand & Advertising team to localize and activate global brand campaigns, using market and customer insights to shape messaging, channel mix, and creative. Orchestrate cross-functional stakeholders and agencies, manage budgets and programs, and measure performance using tools including Salesforce and Marketo.

Location: Tokyo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and execute Japan field marketing and demand/lead-generation strategies and integrated campaign plans aligned to business and growth objectives.
•Partner with the Director of Marketing, Japan, and the Global Brand & Advertising team to plan, localize, and activate global brand and advertising campaigns in Japan.
•Contribute Japan market, customer, persona, and competitive insights to inform messaging, creative adaptation, channel mix, and local activation plans.
•Coordinate cross-functional teams and agencies to deliver connected buyer experiences across digital, events, ABM, and offline channels.
•Set up, monitor, optimize, and measure campaign performance using marketing systems and tools (including Salesforce and Marketo), then communicate results and recommendations to stakeholders.

Key Requirements

•At least 8 years of B2B marketing or relevant enterprise-market experience, with success developing and executing integrated demand generation and field marketing programs in Japan.
•Proven track record building, driving, and executing marketing strategy in Japan.
•Strong project- and stakeholder-management skills to collaborate effectively with cross-functional teams across geographies.
•Experience with marketing enterprise applications; SaaS experience is highly desirable.
•Exceptional written and verbal communication skills in Japanese and English, with a Bachelor’s degree in business, marketing, or a related field.

Experience:8+ years

Education:Bachelor's in business, marketing or a related field

Skills:AnalyticalCreativeResults-drivenProject-managementStakeholder-managementCross-functional collaborationHands-on self-starterDetail-orientedCommunication

Languages:JapaneseEnglish

Tech Stack:SalesforceMarketoDigitalEventsABMOffline channels

Company Brief

Workday

Provides cloud-based enterprise applications for human capital management, financial management, payroll, and analytics. Delivers unified HR and finance software suites to large organizations, enabling workforce planning, talent management, payroll, and financial reporting.

Industry: HR Tech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Pleasanton, United States

Founded: 2005

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Workday

9 hours ago

Senior Field Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Tokyo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and execute Japan field marketing and demand/lead-generation strategies and integrated campaign plans aligned to business and growth objectives.
•Partner with the Director of Marketing, Japan, and the Global Brand & Advertising team to plan, localize, and activate global brand and advertising campaigns in Japan.
•Contribute Japan market, customer, persona, and competitive insights to inform messaging, creative adaptation, channel mix, and local activation plans.
•Coordinate cross-functional teams and agencies to deliver connected buyer experiences across digital, events, ABM, and offline channels.
•Set up, monitor, optimize, and measure campaign performance using marketing systems and tools (including Salesforce and Marketo), then communicate results and recommendations to stakeholders.

Key Requirements

•At least 8 years of B2B marketing or relevant enterprise-market experience, with success developing and executing integrated demand generation and field marketing programs in Japan.
•Proven track record building, driving, and executing marketing strategy in Japan.
•Strong project- and stakeholder-management skills to collaborate effectively with cross-functional teams across geographies.
•Experience with marketing enterprise applications; SaaS experience is highly desirable.
•Exceptional written and verbal communication skills in Japanese and English, with a Bachelor’s degree in business, marketing, or a related field.

Experience:8+ years

Education:Bachelor's in business, marketing or a related field

Skills:AnalyticalCreativeResults-drivenProject-managementStakeholder-managementCross-functional collaborationHands-on self-starterDetail-orientedCommunication

Languages:JapaneseEnglish

Tech Stack:SalesforceMarketoDigitalEventsABMOffline channels

Company Brief

Workday

Industry: HR Tech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Pleasanton, United States

Founded: 2005

Website LinkedIn