Sr. Manager, Marketing - RCA China

Sony Music
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Negotiation","Analytical thinking","Data-driven","Collaboration"]

Lead and execute strategic marketing initiatives for RCA China, including developing and implementing project marketing plans, managing social media campaigns, and coordinating with A&R, Artist Management, and other internal teams to drive artist performance and brand growth across China. Drive partnerships, digital creative vision, and revenue opportunities while aligning with the label’s overall marketing strategy.

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Sony Music
Sony Music
3 months ago

Sr. Manager, Marketing - RCA China

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead and execute strategic marketing initiatives for RCA China, including developing and implementing project marketing plans, managing social media campaigns, and coordinating with A&R, Artist Management, and other internal teams to drive artist performance and brand growth across China. Drive partnerships, digital creative vision, and revenue opportunities while aligning with the label’s overall marketing strategy.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Plan and execute project marketing plans across RCA China, coordinating with A&R, Marketing, Artist Management & Development, Creative Services, Finance & Operations, and other internal teams.
  • •Account service, market planning and executions, including campaign and event management; develop marketing strategies aligned with business opportunities and artist development.
  • •Define partnerships and independently execute go-to-market plans to grow our artists and label.
  • •Collaborate with Artist Management & Development and A&R teams to drive growth for artists/partners/owned label and monitor deals and performance.
  • •Coordinate internal communication, analysis, and financial modelling to enable informed decision-making and share best practices.

Key Requirements

  • •Undergraduate degree required.
Experience:5+ yearsMusicMarketingEntertainmentDigital media
Education:Bachelor's
Skills:CommunicationNegotiationAnalytical thinkingData-drivenCollaboration
Languages:EnglishMandarin

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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