Senior Manager, Brand Media

Tapestry
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Strategic thinking","Commercial mindset","Leadership","Mentoring","Stakeholder management"]

Own and lead end-to-end brand media strategy for EMEAI, driving long-term Coach brand growth and mental availability. You’ll set channel architecture and audience investment approach, manage significant annual/seasonal media budgets, and lead regional planning across key moments. Serve as primary strategic point of contact for the media agency and platform partners (including Google, Meta, and TikTok), translating performance insights into senior-ready recommendations while mentoring your team.

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Tapestry
Tapestry
1 week ago

Senior Manager, Brand Media

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own and lead end-to-end brand media strategy for EMEAI, driving long-term Coach brand growth and mental availability. You’ll set channel architecture and audience investment approach, manage significant annual/seasonal media budgets, and lead regional planning across key moments. Serve as primary strategic point of contact for the media agency and platform partners (including Google, Meta, and TikTok), translating performance insights into senior-ready recommendations while mentoring your team.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and lead EMEAI brand media strategy across annual planning, long-range vision, and seasonal execution.
  • •Define channel architecture, audience strategy, and investment approach to build sustained brand salience.
  • •Manage and govern double-digit regional brand media budgets, including allocation, pacing, optimization, tracking, and ROI assessment.
  • •Lead regional agency and platform relationships, holding partners accountable for strategic quality, innovation, and delivery.
  • •Mentor and develop the Media Assistant Manager, driving continuous improvement through test-and-learn and optimized ways of working.

Pay and Benefits

Perks:Health InsuranceDentalPensionLearning BudgetAnnual BonusGym Membership

Key Requirements

  • •5+ years experience in brand media, integrated media strategy, or regional marketing leadership, ideally in fashion, luxury, or retail.
  • •Strong knowledge of digital platform capabilities including Google, Meta, and TikTok.
  • •Proven ability to own regional or multi-market media strategy and investment.
  • •Demonstrated experience leading senior agency and platform relationships.
  • •Strong understanding of brand building, mental availability, and full-funnel effectiveness.
Experience:5+ yearsFashionLuxuryRetail
Skills:Strategic thinkingCommercial mindsetLeadershipMentoringStakeholder management
Tech Stack:GoogleMetaTiktok

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
Glassdoor
Glassdoor: 3.7
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