Senior Product Marketing Manager (Austin/US Remote)

LumApps
Austin
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Storytelling","Cross-functional leadership","Commercial mindset","Stakeholder management","Strategic planning"]

Own end-to-end vertical (industry) GTM strategy for LumApps’ employee hub across enterprise industries like retail, hospitality, healthcare, and manufacturing. Develop buyer and persona insights, positioning, and messaging, then build verticalized sales enablement (pitch decks, battle cards, demo flows) and high-impact content such as white papers and case studies. Partner closely with Product, Marketing, and Sales to launch industry-specific solutions leveraging integrations (Microsoft 365, Google Workspace, ServiceNow, HRIS) and AI features.

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LumApps
LumApps
1 day ago

Senior Product Marketing Manager (Austin/US Remote)

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Last checked: 18 hours agoStatus: Live

Job Summary

Own end-to-end vertical (industry) GTM strategy for LumApps’ employee hub across enterprise industries like retail, hospitality, healthcare, and manufacturing. Develop buyer and persona insights, positioning, and messaging, then build verticalized sales enablement (pitch decks, battle cards, demo flows) and high-impact content such as white papers and case studies. Partner closely with Product, Marketing, and Sales to launch industry-specific solutions leveraging integrations (Microsoft 365, Google Workspace, ServiceNow, HRIS) and AI features.
Location: Austin
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the end-to-end industry GTM strategy, positioning, messaging, and core content for target enterprise verticals.
  • •Develop deep buyer and persona insights, mapping stakeholder pain points, regulatory drivers, and digital workplace requirements.
  • •Create verticalized sales enablement including industry pitch decks, competitive battle cards, discovery scripts, and demo flows.
  • •Partner with Product Management to translate platform capabilities and integrations (Microsoft 365, Google Workspace, ServiceNow, HRIS) and AI features into industry-specific solution packages.
  • •Produce thought leadership and customer-facing content such as white papers, case studies, solution briefs, and web messaging tailored to industry pain points.

Pay and Benefits

Perks:Health Insurance401kPaid LeaveSick DaysPaid HolidaysParental Leave

Key Requirements

  • •6+ years of B2B SaaS product marketing experience, including 2–3 years dedicated to vertical/industry marketing.
  • •Strong domain knowledge of employee experience, enterprise intranets, internal communications, or digital workplace software, including deskless/frontline workforce positioning.
  • •Ability to translate complex technical capabilities into clear, value-driven industry narratives and customer stories.
  • •Commercial mindset with a proven track record building enablement programs and GTM campaigns that grow pipeline and improve win rates.
  • •Comfort working in enterprise IT ecosystems (Google Workspace, Microsoft 365) and partnering cross-functionally across Sales, Product Management, Customer Success, and executives.
Experience:6+ yearsB2B SaaSSaaSEnterprise IT
Skills:StorytellingCross-functional leadershipCommercial mindsetStakeholder managementStrategic planning
Tech Stack:Microsoft 365Google WorkspaceServiceNowHRISAIAI/LLM

Company Brief

LumApps
Provides a mobile-first employee communication and engagement platform connecting deskless and frontline workers with company news, shift management, workflows, and collaboration tools to improve internal communication and operational efficiency.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Zurich, Switzerland
Founded: 2012
Website