Senior Product Marketing Manager, AI Solutions

G2
United States
Workplace: RemoteFull timeUSD 165,000 - 180,000 annuallyFunction: Marketing & GrowthSkills: ["Relationship building","Communication","Experimentation","Working in ambiguity"]

Own end-to-end go-to-market strategy and hands-on growth execution for G2’s AI Solutions portfolio, from early access on G2.ai through full integration on G2.com. Define audiences and differentiated positioning, run zero-to-revenue tactics (campaigns, community seeding, lifecycle nurture, and early pipeline), validate markets via lightweight experiments and user research, and partner closely with product, sales, RevOps, and enablement to scale GTM.

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FursaFursa
G2
G2
18 hours ago

Senior Product Marketing Manager, AI Solutions

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 54 minutes agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy and hands-on growth execution for G2’s AI Solutions portfolio, from early access on G2.ai through full integration on G2.com. Define audiences and differentiated positioning, run zero-to-revenue tactics (campaigns, community seeding, lifecycle nurture, and early pipeline), validate markets via lightweight experiments and user research, and partner closely with product, sales, RevOps, and enablement to scale GTM.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define target audiences for each AI product and build differentiated positioning and messaging, testing assumptions through experiments, customer conversations, and early pilots.
  • •Own GTM strategy end-to-end for AI Solutions—from G2.ai through migration into G2.com—covering audience, messaging, and channel evolution.
  • •Personally run growth tactics to move AI products from early access to revenue, including campaigns, community seeding, lifecycle nurture, and early pipeline generation.
  • •Conduct early user research and market validation via discovery, concept tests, and early-access pilots; synthesize insights into clear takeaways for product and messaging.
  • •Partner with Sales, RevOps, and Enablement to define revenue-ready criteria, drive handoffs, and ensure enablement materials are aligned across buyer, seller, and reviewer audiences.

Pay and Benefits

Salary: USD 165,000 - 180,000 annually

Key Requirements

  • •7+ years of product marketing, growth marketing, or GTM strategy experience in B2B SaaS, including getting a product off the ground with little to no playbook.
  • •Proven ability to take a product from zero to revenue through hands-on growth or demand campaigns, pipeline building, and driving early revenue.
  • •Experience in an early-stage or new-product environment where you defined the market as much as the message.
  • •Comfortable with data and experimentation—building and validating hypotheses using experimentation to shape compelling stories.
  • •Strong relationship building and clear communication across Marketing, Sales, Product, and leadership, including working effectively in ambiguity.
Experience:B2B SaaSStartupPLGAI
Skills:Relationship buildingCommunicationExperimentationWorking in ambiguity
Tech Stack:G2.aiG2.comAgent EvalsBlueprintsPLG

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor