Demand Generation Manager – DACH

deskbird
Berlin
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Ownership","Leadership","Communication","Collaboration","Strategic thinking"]

Lead and execute regional demand generation for the DACH market, owning pipeline and ARR targets. Drive regional GTM strategy across ABM, field marketing, and campaigns; partner with Sales/BDR to orchestrate GTM efforts, measure ROI, and optimize channel mix in a high-ownership, hands-on role within a fast-scaling B2B SaaS environment.

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FursaFursa
deskbird
deskbird
4 months ago

Demand Generation Manager – DACH

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Last checked: 23 hours agoStatus: Live

Job Summary

Lead and execute regional demand generation for the DACH market, owning pipeline and ARR targets. Drive regional GTM strategy across ABM, field marketing, and campaigns; partner with Sales/BDR to orchestrate GTM efforts, measure ROI, and optimize channel mix in a high-ownership, hands-on role within a fast-scaling B2B SaaS environment.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own Regional Pipeline & ARR Targets and align with Sales to translate global strategy into a regional plan.
  • •Define and execute the regional demand strategy across ABM, field marketing, and campaigns to be ICP-focused and measurable in pipeline impact.
  • •Act as the GTM orchestrator for DACH by coordinating with Regional Sales & BDRs on target accounts and priorities.
  • •Plan and run events, build and launch campaigns, and write messaging and landing page content to enable end-to-end execution.
  • •Drive ABM and upmarket motion with high-touch engagement strategies and account-specific activations, partnering with Sales and BDRs.

Pay and Benefits

Perks:Paid LeaveHome OfficeLearning BudgetCo-workingHub Visit

Key Requirements

  • •5–8+ years in B2B SaaS demand generation / growth roles
  • •Native or fluent German + strong English
  • •Deep understanding of the DACH market
  • •Strong experience in field marketing (events), ABM and campaign execution
  • •Experience working closely with sales teams
Experience:5-8 yearsB2B SaaSDACHMarketingDemand generation
Skills:OwnershipLeadershipCommunicationCollaborationStrategic thinking
Languages:GermanEnglish

Company Brief

deskbird
Provides a hybrid workplace platform for desk, meeting room and resource booking, visitor management, and workplace analytics to help companies manage flexible office seating and hybrid work policies.
Industry: Facility Management
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: Munich, Germany
Founded: 2019
WebsiteLinkedIn