Product Manager, Kids FTW

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Product ManagementEducation: bachelorsSkills: ["Communication","Negotiation","Relationship building","Independent work","Analytical thinking"]

Own the kids’ footwear (FTW) range direction by translating consumer and category insights into clear product concepts. Lead cross-functional execution across creation partners (Design, product development, materials, costing, and planning), ensuring tasks stay on timeline with strong focus on speed to market. Analyze business performance, propose actions, and manage product information systems to keep interlinked teams aligned. Present projects to relevant audiences and follow through on development with your line manager.

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Adidas
Adidas
6 hours ago

Product Manager, Kids FTW

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the kids’ footwear (FTW) range direction by translating consumer and category insights into clear product concepts. Lead cross-functional execution across creation partners (Design, product development, materials, costing, and planning), ensuring tasks stay on timeline with strong focus on speed to market. Analyze business performance, propose actions, and manage product information systems to keep interlinked teams aligned. Present projects to relevant audiences and follow through on development with your line manager.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Proactively manage range direction by proposing clear next steps for how the range should move.
  • •Ensure understanding of the product creation process while managing tasks within timelines, with a focus on speed to market.
  • •Coordinate cross-functional work with linked departments to achieve an optimum product outcome.
  • •Analyze business results, draw conclusions, and propose actionable steps.
  • •Prepare, present, and follow up on projects and development with support from your line manager.
Travel: Low travel

Key Requirements

  • •5+ years of product marketing experience with an FTW (footwear) background.
  • •Strong footwear product expertise to develop industry-leading concepts and range direction.
  • •College degree, preferably in marketing/business or textile/fashion.
  • •PC skills including MS Office programs, especially PowerPoint and Excel.
  • •Basic English reading and writing skills.
Experience:FootwearKids products
Education:Bachelor's in marketing/business or textile/fashion
Skills:CommunicationNegotiationRelationship buildingIndependent workAnalytical thinking
Languages:English
Tech Stack:MS OfficePowerPointExcel

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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