Principal Product Marketing Manager

Intercom
San Francisco
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Creativity","Critical thinking","Research","Collaboration","Relationship building","Analysis"]

Senior individual contributor role at the center of product, AI, sales, and strategy. Responsible for shaping market narratives, enabling sales with high-impact assets, translating complex AI tech into clear customer stories, driving launches and GTM moments, and working cross-functionally with product, engineering, and marketing to raise PMM craft.

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FursaFursa
Intercom
Intercom
9 months ago

Principal Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Senior individual contributor role at the center of product, AI, sales, and strategy. Responsible for shaping market narratives, enabling sales with high-impact assets, translating complex AI tech into clear customer stories, driving launches and GTM moments, and working cross-functionally with product, engineering, and marketing to raise PMM craft.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead positioning and messaging for major product areas, from first principles through market-ready narratives
  • •Partner daily with Product and Engineering to translate complex AI technology into simple stories customers understand
  • •Build crisp, high-impact enablement that sales actually uses: pitch decks, demos, battlecards, talk tracks
  • •Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer signals into clear insights that shape what we say
  • •Create high-quality PMM assets yourself: pages, scripts, briefs, internal narratives, videos

Pay and Benefits

Perks:Rsus

Key Requirements

  • •Deep experience in B2B product marketing with a track record of shaping how complex products are understood in the market
  • •Ability to research patterns, synthesize insights, and frame a narrative that cuts through noise
  • •Great writing and communication skills
  • •Comfort working directly with executives and product leaders
  • •Strong judgment and ability to work independently on large, high-stakes initiatives
Experience:SaaSAIStartupB2B
Skills:CommunicationCreativityCritical thinkingResearchCollaborationRelationship buildingAnalysis
Languages:English

Company Brief

Intercom
Provides a customer messaging platform combining chat, bots, and product tours to help businesses convert, engage, and support customers across their lifecycle. Integrates with CRM and workflow tools for personalized in-app and email communication.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn