Senior Lead - B2B Marketing, Run Specialty

On Holding
New York
Workplace: OnsiteFull timeUSD 175,000 - 215,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Strategic thinking","Communication","Collaboration","Problem-solving"]

Lead the marketing strategy for On’s Run Specialty B2B channel in North America, blending national accounts with local retailers. Drive end-to-end campaigns across in-store, digital, and experiential channels, translate brand stories to localized tools, mentor a marketing pod, and optimize ROI through data-driven, community-focused activations.

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On Holding
On Holding
4 months ago

Senior Lead - B2B Marketing, Run Specialty

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Job Summary

Lead the marketing strategy for On’s Run Specialty B2B channel in North America, blending national accounts with local retailers. Drive end-to-end campaigns across in-store, digital, and experiential channels, translate brand stories to localized tools, mentor a marketing pod, and optimize ROI through data-driven, community-focused activations.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers
  • •Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
  • •Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground
  • •Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals
  • •Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences
Travel: Low travel

Pay and Benefits

Salary: USD 175,000 - 215,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries
  • •2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows
  • •Deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics
  • •Strong relational intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities
  • •Willingness to travel up to 30% of the time to interface with key account partners, attend field activations, and collaborate across regional hubs
Experience:8+ yearsRunningOutdoorWholesaleFootwearB2B marketing
Skills:LeadershipStrategic thinkingCommunicationCollaborationProblem-solving
Languages:English

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn