Performance Marketing Specialist

Calo
Pakistan
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Analytical thinking","Clear communication","Written communication","Spoken communication","Stakeholder communication","Testing mindset"]

Own paid growth across one or more Calo markets, optimizing campaigns across Meta, TikTok, Google, and other channels. You’ll connect platform performance to business outcomes for subscriptions and/or Calo Market, using metrics like CAC, ROAS, payback, revenue, margin, and LTV. Build vertical-specific campaign structures, improve measurement hygiene (GA4, pixels, SDKs, Adjust, server-side tracking), and turn performance data into clear recommendations—while automating repetitive work and running structured testing.

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FursaFursa
Calo
Calo
1 month ago

Performance Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own paid growth across one or more Calo markets, optimizing campaigns across Meta, TikTok, Google, and other channels. You’ll connect platform performance to business outcomes for subscriptions and/or Calo Market, using metrics like CAC, ROAS, payback, revenue, margin, and LTV. Build vertical-specific campaign structures, improve measurement hygiene (GA4, pixels, SDKs, Adjust, server-side tracking), and turn performance data into clear recommendations—while automating repetitive work and running structured testing.
Location: Pakistan
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Drive paid growth across assigned markets and verticals, running and optimizing campaigns across Meta, TikTok, Google, and other channels.
  • •Improve performance for subscription acquisition and/or Calo Market demand using CAC, ROAS, payback, revenue, contribution margin, AOV, and LTV.
  • •Build campaigns aligned to each vertical’s commercial model, including subscription plan mix/retention signals and Calo Market SKU/category/promotion/feed/inventory/margin mechanics.
  • •Structure Calo Market performance around categories, SKUs, promotions, margin, and inventory, partnering with commercial, data, product, and creative teams to keep feeds healthy and performance visible.
  • •Turn performance data into actionable decisions and recommendations; automate or AI-assist repetitive workflows and maintain measurement hygiene across pixels/app tracking/MMPs/attribution flows.

Key Requirements

  • •3–5 years of hands-on performance marketing experience across Meta, TikTok, and Google.
  • •Manage real budgets with clear business targets beyond media metrics.
  • •Strong understanding of CAC, marginal CAC, ROAS, AOV, LTV, payback, revenue, and contribution margin.
  • •Practical experience in ecommerce, marketplace, food, grocery, quick commerce, subscriptions, or another high-frequency consumer business.
  • •Comfort with ecommerce measurement and troubleshooting: GA4, pixels, SDKs, MMPs (e.g., Adjust), server-side tracking, and fixing tracking/attribution/feed issues.
Experience:3-5 yearsE-commerceMarketplaceFoodGroceryQuick commerceSubscriptionsConsumer
Skills:Analytical thinkingClear communicationWritten communicationSpoken communicationStakeholder communicationTesting mindset
Languages:English
Tech Stack:MetaTikTokGoogleGA4PixelsSDKsAdjustMMPsServer-side trackingProduct feedsMMPAIAutomationNo-code tools

Company Brief

Calo
Provides personalized meal subscriptions and healthy ready-to-eat food delivered on a recurring basis. The company uses an app-based service model to help customers manage nutrition, convenience, and dietary preferences across several markets.
Industry: FoodTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Manama, Bahrain
Founded: 2019
WebsiteLinkedIn