Talent Brand Manager

Faire
San Francisco
Workplace: HybridFull timeUSD 148,000 - 203,500 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Writing","Editing","Storytelling","Cross-functional collaboration","Data-driven decision-making"]

Build Faire’s employer value proposition and talent brand strategy across digital channels including LinkedIn, Glassdoor, and the careers site. Create an AEO (Answer Engine Optimization) framework so candidates and LLM-based tools accurately surface Faire’s culture and opportunities. Develop recruiter enablement and scalable storytelling systems, including AI-powered tools that help employees turn their experiences into polished content. Measure candidate sentiment and conversion to continuously improve impact.

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Faire
Faire
3 days ago

Talent Brand Manager

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 minutes agoStatus: Live

Job Summary

Build Faire’s employer value proposition and talent brand strategy across digital channels including LinkedIn, Glassdoor, and the careers site. Create an AEO (Answer Engine Optimization) framework so candidates and LLM-based tools accurately surface Faire’s culture and opportunities. Develop recruiter enablement and scalable storytelling systems, including AI-powered tools that help employees turn their experiences into polished content. Measure candidate sentiment and conversion to continuously improve impact.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define a compelling employer value proposition narrative for key hiring areas, starting with engineering, product, design, and data.
  • •Orchestrate consistent talent brand campaigns across LinkedIn, Glassdoor, and the careers site with measurable performance indicators.
  • •Develop an AEO framework to ensure Faire’s culture and opportunities are accurately represented within LLMs.
  • •Steward brand identity across job descriptions and candidate touchpoints, aligning them to brand guidelines.
  • •Create scalable storytelling and AI-powered enablers that help employees share authentic experiences, while enabling recruiters with narrative and objection handling.

Pay and Benefits

Salary: USD 148,000 - 203,500 annually
Perks:Equity

Key Requirements

  • •5+ years building employer brand, talent marketing, or recruitment marketing programs, ideally from the ground up.
  • •Experience executing cohesive employer brand strategy across owned/earned channels (careers site, LinkedIn, social, Glassdoor).
  • •Comfort building self-serve custom AI tools and using them to drive productivity and scale.
  • •Understanding of how AI-driven search/answer engines (AEO/GEO) shape brand content discovery.
  • •Exceptional writing/editing skills and experience creating recruiter enablement and objection-handling content.
Experience:5+ yearsRecruitment marketingEmployer brand
Skills:WritingEditingStorytellingCross-functional collaborationData-driven decision-making
Languages:English
Tech Stack:AILLMsAEOGEO

Company Brief

Faire
Operates a wholesale marketplace connecting independent retailers with emerging and established brands, providing ordering, logistics, and payment solutions to help small businesses discover and stock unique products.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn