Retail Search Engine Marketing (SEM) Analyst

Qantas Airways
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Communication","Analytical mindset","Stakeholder management","Troubleshooting"]

Drive growth through creation, optimisation, and reporting of paid search campaigns for Qantas Loyalty retail portfolios. Partner with the SEM Lead and internal stakeholders to maximise financial outcomes by planning, tracking, executing, pacing monthly budgets, and refining search strategy. Use Search Ads 360, Google Ads, Microsoft Ads, Google Merchant Center, and competitor/measurement platforms to troubleshoot performance and deliver incremental revenue.

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Qantas Airways
Qantas Airways
23 hours ago

Retail Search Engine Marketing (SEM) Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Drive growth through creation, optimisation, and reporting of paid search campaigns for Qantas Loyalty retail portfolios. Partner with the SEM Lead and internal stakeholders to maximise financial outcomes by planning, tracking, executing, pacing monthly budgets, and refining search strategy. Use Search Ads 360, Google Ads, Microsoft Ads, Google Merchant Center, and competitor/measurement platforms to troubleshoot performance and deliver incremental revenue.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create, optimise, and report paid search campaigns across Google & Microsoft for Qantas Marketplace, Qantas Wine, and Qantas Shopping.
  • •Execute campaigns to maximise financial outcomes while pacing monthly budgets.
  • •Act as a core subject matter expert and collaborate closely with internal stakeholders across Marketing to Commercial.
  • •Apply search strategy expertise to provide input into overall search strategy based on performance insights.
  • •Use measurement, competitor tracking, and product feed tools to troubleshoot performance blockers and drive incremental revenue.

Pay and Benefits

Perks:Parental LeavePaid Leave

Key Requirements

  • •2-4+ years of Search Engine Marketing experience across planning, tracking setup, execution, optimisation, and reporting.
  • •Hands-on expertise with Search Ads 360, Google Ads, Microsoft Ads, and Google Merchant Center (including experience managing Google Shopping is desirable).
  • •Strong understanding of paid search mechanics, digital advertising concepts, and search algorithms, with interest/background in retail, e-commerce, and product feed optimisation.
  • •Familiarity with competitor tracking platforms (e.g., Adthena), measurement platforms, product feed management tools, and testing/learn processes.
  • •Advanced numerical literacy and the ability to identify data patterns, troubleshoot blockers, and translate insights for stakeholders.
Experience:2-4 years
Skills:CommunicationAnalytical mindsetStakeholder managementTroubleshooting
Languages:English
Tech Stack:Search Ads 360Google AdsMicrosoft AdsGoogle Merchant CenterAdthenaAI MaxPerformance MaxLLMsAI search

Company Brief

Qantas Airways
Australia’s flag carrier providing domestic, international and freight air services, operating Qantas, Jetstar and QantasLink brands, plus a loyalty business (Qantas Frequent Flyer) and aviation services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mascot, NSW, Australia
Founded: 1920
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor