Senior Director, GTM Strategy & Portfolio Planning

BridgeBio
San Francisco
Workplace: OnsiteFull timeUSD 265,000 - 290,000 annuallyFunction: Marketing & GrowthExperience: 12+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Strategic thinking","Cross-functional collaboration","Executive communication"]

Seasoned rare-disease commercialization leader responsible for end-to-end brand strategy, launch leadership, and cross-functional alignment for Calci (encaleret). Owns HCP, patient marketing and KOL engagement, reports to SVP of Sales & Marketing, and will be on-site in San Francisco and Palo Alto, driving pre-launch to post-launch commercialization in a first-in-class rare endocrine program.

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BridgeBio
BridgeBio
2 months ago

Senior Director, GTM Strategy & Portfolio Planning

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Last checked: 13 hours agoStatus: Live

Job Summary

Seasoned rare-disease commercialization leader responsible for end-to-end brand strategy, launch leadership, and cross-functional alignment for Calci (encaleret). Owns HCP, patient marketing and KOL engagement, reports to SVP of Sales & Marketing, and will be on-site in San Francisco and Palo Alto, driving pre-launch to post-launch commercialization in a first-in-class rare endocrine program.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and drive brand strategy end-to-end for Calci, including positioning, messaging, segmentation, and go-to-market sequencing from pre-NDA to commercialization
  • •Lead all brand planning milestones and launch readiness activities, with cross-functional alignment across Medical Affairs, Regulatory, Market Access, and Patient Advocacy
  • •Serve as the senior commercial voice on the Calci Product Team, embedding market realities into cross-functional planning
  • •Build and maintain a dynamic competitive intelligence function to inform strategic decisions in the ADH1/hypoparathyroidism landscape
  • •Partner with Value & Access to shape payer value proposition and ensure access strategies are integrated into brand planning from day one
Travel: Medium travel

Pay and Benefits

Salary: USD 265,000 - 290,000 annually
Perks:Health Insurance401kEquityEsppParenteral LeaveHsaFsaHybrid Work

Key Requirements

  • •12+ years of commercial biotech or pharmaceutical experience, with at least 7 years in pharmaceutical/biotech marketing
  • •Prior people management experience; experience building or scaling a marketing team in a launch setting strongly preferred
  • •Rare disease launch experience required — endocrinology or nephrology experience is a significant differentiator
  • •Demonstrated success owning brand strategy through launch, including brand planning, promotional development, and commercial execution
  • •Strong working knowledge of FDA promotional guidelines, fair balance, and rare disease compliance requirements
Experience:12+ yearsRare diseaseBiotechPharmaceuticalEndocrinologyNephrology
Education:Bachelor's
Skills:LeadershipCommunicationStrategic thinkingCross-functional collaborationExecutive communication
Languages:English

Company Brief

BridgeBio
Develops medicines for patients with genetic diseases by advancing targeted therapeutics from discovery through clinical development and commercialization, focusing on genetically defined diseases with high unmet medical need.
Industry: Biotech
Company Size: Large (251 to 1,000 employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 2015
WebsiteLinkedIn