Senior Manager, Growth Marketing, Social

Thumbtack
United States
Workplace: RemoteFull timeUSD 132,600 - 171,600 annuallyFunction: Marketing & GrowthExperience: 6-8 yearsEducation: bachelorsSkills: ["People-first leadership","Strategic thinking","Analytical problem-solving","Cross-functional communication","Execution focus"]

Lead and scale Thumbtack’s paid social growth across Meta, TikTok, Pinterest, and influencer marketing, driving incremental customer growth nationally and locally. Own tracking, attribution, and incrementality measurement, and build a test-and-learn experimentation roadmap. Manage budget pacing and performance optimization while mentoring two direct reports. Partner with analytics, product, and marketing tech to improve workflows, reporting, and campaign efficiency.

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Thumbtack
Thumbtack
9 months ago

Senior Manager, Growth Marketing, Social

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead and scale Thumbtack’s paid social growth across Meta, TikTok, Pinterest, and influencer marketing, driving incremental customer growth nationally and locally. Own tracking, attribution, and incrementality measurement, and build a test-and-learn experimentation roadmap. Manage budget pacing and performance optimization while mentoring two direct reports. Partner with analytics, product, and marketing tech to improve workflows, reporting, and campaign efficiency.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and scale paid social strategy across Meta, TikTok, and Pinterest to drive incremental customer growth.
  • •Own tracking, attribution, and incrementality measurement strategy for paid social and partner with internal/third-party tools.
  • •Lead and develop two direct reports with strategic direction and hands-on coaching to improve team execution.
  • •Translate customer insights and performance signals into an experimentation roadmap and continuous test-and-learn culture.
  • •Oversee campaign management, budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices; manage agencies and platform relationships.

Pay and Benefits

Salary: USD 132,600 - 171,600 annually

Key Requirements

  • •6-8 years of experience managing, scaling, and evolving paid social programs.
  • •Deep expertise in paid social and the performance marketing ecosystem.
  • •Proven success leading and developing high-performing teams and talent.
  • •Strong analytical skills with Excel/Google Sheets and hands-on experience with incrementality, lift testing, and attribution frameworks.
  • •Ability to manage multi-million dollar budgets with efficiency and strategic rigor.
Experience:6-8 years
Education:Bachelor's in Marketing, Business, Statistics, Economics, or a related field
Skills:People-first leadershipStrategic thinkingAnalytical problem-solvingCross-functional communicationExecution focus
Tech Stack:MetaTikTokPinterestExcelGoogle SheetsIncrementalityLift testingAttribution

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn