Media & Sponsorship Manager

Baird
Milwaukee, Chicago
Workplace: HybridFull timeUSD 102,000 - 156,900 annuallyFunction: Product ManagementExperience: 15+ yearsEducation: bachelorsSkills: ["Negotiation","Analytical thinking","Problem-solving","Stakeholder management","Attention to detail"]

Lead the strategy, planning, and execution of media and sponsorship investments across the firm. Align channel and partnership decisions with brand and business objectives, manage budgets and timing, and negotiate sponsorship and naming rights. Translate spend into measurable marketing outcomes using performance data and insights, while partnering across Marketing & Communications, business units, vendors, and community partners. Manage and develop a small team and remain hands-on in key initiatives.

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Baird
Baird
2 days ago

Media & Sponsorship Manager

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead the strategy, planning, and execution of media and sponsorship investments across the firm. Align channel and partnership decisions with brand and business objectives, manage budgets and timing, and negotiate sponsorship and naming rights. Translate spend into measurable marketing outcomes using performance data and insights, while partnering across Marketing & Communications, business units, vendors, and community partners. Manage and develop a small team and remain hands-on in key initiatives.
Location: Milwaukee, Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Director level

Key Responsibilities

  • •Develop and execute media and sponsorship strategies aligned to brand and business objectives.
  • •Guide a mix of media investments, overseeing budget allocations and campaign timing decisions across initiatives.
  • •Evaluate, negotiate, and manage sponsorship and naming rights investments across sports, nonprofit, and community partnerships.
  • •Build and manage sponsorship portfolios and translate investments into measurable business and marketing outcomes.
  • •Lead the media and sponsorship function, managing and developing a team while staying actively engaged in key initiatives.

Pay and Benefits

Salary: USD 102,000 - 156,900 annually

Key Requirements

  • •Bachelor’s degree in Advertising, Marketing, Business, or a related field (or equivalent education and experience).
  • •15 years of relevant professional experience with 7–10+ years in media planning, buying, and sponsorship strategy.
  • •Experience supporting enterprise-level initiatives and multiple business units, connecting marketing investments to business outcomes.
  • •Proven people leadership experience, including leading people and building a team.
  • •Strong negotiation skills and understanding of traditional and digital media channels and sponsorship marketing.
Experience:15+ yearsFinancial servicesEnterprise initiativesMedia planningSponsorships
Education:Bachelor's in Advertising, Marketing, Business, or related field
Skills:NegotiationAnalytical thinkingProblem-solvingStakeholder managementAttention to detail
Tech Stack:SalesforceRFP processesMedia planning softwareMedia buying softwareAI tools

Company Brief

Baird
Robert W. Baird & Co. is an employee-owned financial services firm providing wealth management, investment banking, asset management, and capital markets services to individuals, institutions, and corporations across the U.S. and internationally.
Industry: Wealth Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Milwaukee, United States
Founded: 1919
WebsiteLinkedIn