Lead Writer - HOKA

Develop breakthrough campaigns and compelling storytelling for HOKA by translating product innovation, athlete stories, and brand purpose into copy across every channel. Collaborate with designers and creative leaders to shape narrative direction, craft persuasive short- and long-form writing, and ensure messaging consistency. Create digital and social content, site updates, and product-focused video narratives, applying deep knowledge of running, outdoor, and lifestyle culture to connect authentically with consumers.