Lead Copywriter - HOKA

Hoka
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
Workplace: RemoteFull timeUSD 96,600 - 130,400 annuallyFunction: Content & Editorial (Writing/Editing)Education: bachelorsSkills: ["Collaboration","Creative problem-solving","Time management","Communication","Attention to detail"]

Develop breakthrough campaigns and compelling storytelling for HOKA by translating product innovation, athlete stories, and brand purpose into copy across every channel. Collaborate with designers and creative leaders to shape narrative direction, craft persuasive short- and long-form writing, and ensure messaging consistency. Create digital and social content, site updates, and product-focused video narratives, applying deep knowledge of running, outdoor, and lifestyle culture to connect authentically with consumers.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Hoka
Hoka
1 month ago

Lead Copywriter - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 days agoStatus: Live

Job Summary

Develop breakthrough campaigns and compelling storytelling for HOKA by translating product innovation, athlete stories, and brand purpose into copy across every channel. Collaborate with designers and creative leaders to shape narrative direction, craft persuasive short- and long-form writing, and ensure messaging consistency. Create digital and social content, site updates, and product-focused video narratives, applying deep knowledge of running, outdoor, and lifestyle culture to connect authentically with consumers.
Location: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Collaborate with designers and art directors to define narrative and copy direction for HOKA campaigns and brand initiatives.
  • •Brainstorm, craft, and present bold creative concepts and storytelling that drive measurable impact.
  • •Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging across channels.
  • •Create stories for digital campaigns, site updates, social media, and retail/experiential narratives.
  • •Champion the HOKA voice by ensuring messaging reflects brand personality, values, and storytelling principles.

Pay and Benefits

Salary: USD 96,600 - 130,400 annually
Perks:Annual BonusTime OffFinancial PlanningDiscountsHealth Insurance

Key Requirements

  • •Bachelor’s degree or equivalent professional experience.
  • •9+ years in an advertising agency or in-house creative environment.
  • •A strong portfolio demonstrating strategic thinking and compelling storytelling across retail brands and multiple mediums.
  • •Expertise in print and digital marketing/advertising with the ability to write persuasive short- and long-form copy.
  • •Proven collaboration skills, strong presentation ability, and sharp attention to detail.
Experience:Advertising
Education:Bachelor's
Skills:CollaborationCreative problem-solvingTime managementCommunicationAttention to detail

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website