Director Thought Leadership

WPP
United Kingdom
Workplace: HybridFull timeFunction: Executive & General ManagementExperience: 8+ yearsSkills: ["Writing","Editing","Storytelling","Research","Analytical thinking","Stakeholder management","Organizational skills","Problem-solving","Critical thinking","Influencing","Cross-functional leadership"]

Develop and execute a thought leadership strategy for WPP Data & Technology Solutions. Lead creation of flagship research, reports, articles, white papers, executive publications, and event programming. Translate complex AI, data, product, and technology capabilities into clear narratives for senior clients and industry audiences. Partner cross-functionally across Product, Go to Market, Client Teams, Engineering, and Global Marketing to activate thought leadership and deliver against KPIs.

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FursaFursa
WPP
WPP
4 days ago

Director Thought Leadership

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Last checked: 4 hours agoStatus: Live

Job Summary

Develop and execute a thought leadership strategy for WPP Data & Technology Solutions. Lead creation of flagship research, reports, articles, white papers, executive publications, and event programming. Translate complex AI, data, product, and technology capabilities into clear narratives for senior clients and industry audiences. Partner cross-functionally across Product, Go to Market, Client Teams, Engineering, and Global Marketing to activate thought leadership and deliver against KPIs.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and execute the thought leadership strategy for WPP Data & Technology Solutions, aligned with business priorities and the WPP Open narrative.
  • •Identify market topics and industry developments where WPP can establish a distinctive, authoritative point of view.
  • •Lead creation of flagship research, reports, articles, white papers, executive content, and event programming.
  • •Translate complex product, data, and AI capabilities into clear narratives for senior client and industry audiences.
  • •Partner with client and commercial teams to apply thought leadership across pitches, client engagement, events, and business development activity.

Key Requirements

  • •8+ years of experience in thought leadership, editorial strategy, content, communications, research, journalism, or a related discipline.
  • •Experience in marketing, advertising, technology, consulting, professional services, or another complex B2B environment.
  • •Strong understanding of the marketing and advertising technology landscape, including AI, data, media, creative, production, commerce, and measurement.
  • •Demonstrable ability to develop distinctive strategic narratives and translate complex subjects into clear, compelling content.
  • •Proven experience creating flagship research, industry reports, strategic frameworks, and major editorial programmes.
Experience:8+ yearsB2BMarketingAdvertisingTechnologyConsultingProfessional servicesResearchJournalism
Skills:WritingEditingStorytellingResearchAnalytical thinkingStakeholder managementOrganizational skillsProblem-solvingCritical thinkingInfluencingCross-functional leadership
Languages:English
Tech Stack:AIDataMediaCreativeProductionCommerceMeasurement

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn