Head of Priority Direct

Abu Dhabi Islamic Bank
Dubai
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 15+ yearsSkills: ["Leadership","Strategic thinking","Business acumen","Ownership","Communication & influence"]

Oversee Priority Direct operations across multiple teams, leading Cluster Managers and VRM teams to deliver high-quality service and achieve regional business targets. Drive acquisition of Priority Banking customers, improve pipeline and conversion for investments and cross-sell opportunities, and manage campaigns and performance reporting. Ensure consistent customer experience, resolve escalated cases, and maintain full compliance with ADIB policies and Islamic Sharia guidelines.

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FursaFursa
Abu Dhabi Islamic Bank
Abu Dhabi Islamic Bank
3 days ago

Head of Priority Direct

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Oversee Priority Direct operations across multiple teams, leading Cluster Managers and VRM teams to deliver high-quality service and achieve regional business targets. Drive acquisition of Priority Banking customers, improve pipeline and conversion for investments and cross-sell opportunities, and manage campaigns and performance reporting. Ensure consistent customer experience, resolve escalated cases, and maintain full compliance with ADIB policies and Islamic Sharia guidelines.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and mentor Cluster Managers; oversee VRM teams indirectly; manage performance expectations, sales targets, and service KPIs
  • •Drive acquisition of Priority Banking customers, monitor new-to-bank acquisition quality, and support end-to-end sales for investments, takaful, and cross-sell opportunities
  • •Ensure consistent customer experience by addressing escalated cases, monitoring service turnaround times and complaint trends, and implementing retention and loyalty best practices
  • •Manage operational risk and compliance, including completion of ODD and compliance cases within TAT, monitoring audit findings, and ensuring readiness for internal and external audits
  • •Coordinate cross-functional collaboration with Investment Advisors, Operations, Credit, Contact Center, and Branch Banking to support customer needs and execution of new initiatives

Key Requirements

  • •Minimum 15 years of banking experience in U.A.E
  • •Lead, mentor, and manage Cluster Managers across the assigned region
  • •Set performance expectations, sales targets, and service KPIs for VRM teams
  • •Ensure acquisition quality meets segment criteria and support pipeline generation end to end
  • •Operate in full compliance with ADIB policies and Islamic Sharia guidelines
Experience:15+ yearsBanking
Skills:LeadershipStrategic thinkingBusiness acumenOwnershipCommunication & influence

Company Brief

Abu Dhabi Islamic Bank
Abu Dhabi Islamic Bank (ADIB) is a public Islamic bank providing retail, corporate, wealth and investment banking services across the UAE and international markets, offering Sharia-compliant financial products and digital banking solutions.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 1997
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