Head of Demand Generation (Remote, Portugal)

Easygenerator
Portugal
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Editorial judgment","Digital design understanding","Growth discipline","Analytical","Commercially driven"]

Own Easygenerator’s end-to-end demand engine across paid acquisition, website, SEO/GEO, content, and conversion. Translate growth targets into marketing roadmaps that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. Lead budget allocation (including €2M+), CRO and landing page execution, attribution visibility, and quarterly growth planning. Manage paid, content, web, and design teams while partnering closely with PMM, Revenue, and leadership.

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Easygenerator
Easygenerator
2 months ago

Head of Demand Generation (Remote, Portugal)

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Last checked: 16 hours agoStatus: Live

Job Summary

Own Easygenerator’s end-to-end demand engine across paid acquisition, website, SEO/GEO, content, and conversion. Translate growth targets into marketing roadmaps that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. Lead budget allocation (including €2M+), CRO and landing page execution, attribution visibility, and quarterly growth planning. Manage paid, content, web, and design teams while partnering closely with PMM, Revenue, and leadership.
Location: Portugal
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own paid, organic, website, and conversion channels as part of the end-to-end demand engine.
  • •Translate growth targets into priorities and roadmaps to deliver predictable marketing-sourced pipeline.
  • •Lead website structure, messaging, UX, landing pages, and CRO to improve conversion.
  • •Lead paid acquisition with €2M+ budget allocation and optimize impact with attribution visibility.
  • •Lead paid, content, web, and design teams; establish scalable processes and experimentation frameworks while partnering with PMM, Revenue, and leadership.

Key Requirements

  • •5+ years in B2B SaaS digital growth and 2+ years leading teams.
  • •Proven pipeline growth experience with €2M+ budget ownership.
  • •Strong expertise in paid acquisition, CRO, and SEO/GEO.
  • •Editorial judgment, digital design understanding, and enterprise sales awareness.
  • •Hands-on experience with AI agents and agentic workflows (e.g., Claude / LLM-based tooling), ideally shipping automation end-to-end.
Experience:5+ yearsB2B SaaSEdTech
Skills:Editorial judgmentDigital design understandingGrowth disciplineAnalyticalCommercially driven
Tech Stack:AI agentsAgentic workflowsClaudeLLM-based tooling

Company Brief

Easygenerator
Provides a cloud-based e-learning authoring platform that enables instructional designers and subject-matter experts to create, publish, and track interactive online courses without coding.
Industry: EdTech
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Delft, Netherlands
Founded: 2013
WebsiteLinkedIn