Brand Manager - Wintermeds (Sisli, ISTANBUL, TR, N/A)

Reckitt
Istanbul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Data analysis","Adaptability","Innovation","Project management"]

Own and manage the Wintermeds portfolio, driving sustainable brand and category growth for products including Nurofen and Strepsils. Lead development and execution of long-term brand growth strategies, innovation pipeline, and integrated campaigns. Manage brand P&L and marketing budget, partnering across Sales, Regulatory, Trade Marketing, Professional Marketing, and Media to ensure excellent execution. Track sector trends and in-market metrics, translating insights into clear actions.

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Reckitt
Reckitt
3 days ago

Brand Manager - Wintermeds (Sisli, ISTANBUL, TR, N/A)

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Job Summary

Own and manage the Wintermeds portfolio, driving sustainable brand and category growth for products including Nurofen and Strepsils. Lead development and execution of long-term brand growth strategies, innovation pipeline, and integrated campaigns. Manage brand P&L and marketing budget, partnering across Sales, Regulatory, Trade Marketing, Professional Marketing, and Media to ensure excellent execution. Track sector trends and in-market metrics, translating insights into clear actions.
Location: Istanbul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and manage the Wintermeds portfolio, including Nurofen and Strepsils, to drive sustainable brand and category growth.
  • •Lead development and execution of long-term brand growth strategies, innovation pipeline, and integrated marketing campaigns.
  • •Manage brand P&L and marketing budget to allocate resources effectively and deliver against targets.
  • •Partner with Sales, Regulatory, Trade Marketing, Professional Marketing, and Media teams to translate strategies into plans and ensure executional excellence.
  • •Monitor sector trends and key in-market metrics, translating insights into clear actions and recommendations.

Pay and Benefits

Perks:Parental LeaveLife Insurance

Key Requirements

  • •4–6 years of relevant experience as a Brand Manager or equivalent role in brand management.
  • •Proven brand marketing experience with most of your career in brand-focused roles.
  • •Consumer Health experience is preferred (e.g., Medicines, VMS, Medical Devices, Cosmetics).
  • •People management experience is a plus.
  • •Advanced proficiency in English, written and spoken.
Experience:4-6 yearsConsumer healthFMCG
Skills:Data analysisAdaptabilityInnovationProject management
Languages:English

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn