Senior Customer Lifecycle Specialist

Fever Up
Melbourne, Sydney
Workplace: HybridFull timeFunction: Customer Support (Service Desk)Experience: 2-3 yearsSkills: ["Analytical","Data-driven","Commercially savvy","Organized","Proactive"]

Own the activation of customer data and help execute an end-to-end CRM and customer engagement strategy across multiple channels. Refine multi-channel communications, develop retention strategies, and support the CRM Manager on lifecycle definition, segments, and contact strategies. Define and track campaign success metrics, lead weekly/monthly reporting and deep dives, and use audience insights to drive measurable, performance-driven outcomes.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Fever Up
Fever Up
2 months ago

Senior Customer Lifecycle Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the activation of customer data and help execute an end-to-end CRM and customer engagement strategy across multiple channels. Refine multi-channel communications, develop retention strategies, and support the CRM Manager on lifecycle definition, segments, and contact strategies. Define and track campaign success metrics, lead weekly/monthly reporting and deep dives, and use audience insights to drive measurable, performance-driven outcomes.
Location: Melbourne, Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Customer Support (Service Desk)
Seniority: Mid level

Key Responsibilities

  • •Manage activation of customer data to develop and execute an end-to-end CRM strategy and communications plan across marketing channels, including email, push notifications, and in-app messages.
  • •Continuously refine multi-channel communications and develop retention strategies using CRM best practices.
  • •Support the CRM Manager in defining the customer lifecycle, contact strategies across touchpoints, and key client segments for targeting and effectiveness.
  • •Ensure campaigns have clearly defined success metrics tracked and analyzed, including weekly/monthly reporting and ad hoc deep dives.
  • •Develop customer engagement initiatives across multiple channels to deliver a consistent, effective customer experience aligned with business objectives.

Pay and Benefits

Perks:Health InsurancePensionRemote Work

Key Requirements

  • •2-3 years minimum experience in Digital Marketing and CRM across mobile and web environments.
  • •Experience with Salesforce Marketing Cloud.
  • •Experience with ESPs such as Mailchimp and Sendgrid.
  • •Proficient in HTML and strong copywriting skills.
  • •Ability to develop and optimize CRM flows and use consumer behavioral, lifestyle, transactional, and demographic data to deliver marketing insights.
Experience:2-3 yearsDigital marketingCRM
Skills:AnalyticalData-drivenCommercially savvyOrganizedProactive
Languages:EnglishSpanish
Tech Stack:Salesforce Marketing CloudMailchimpSendgridHTMLA/B testingDynamic templatesEmailPush notificationsIn-app messages

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn