Digital Strategy Manager: Chicago or Columbus

Drive measurable improvements in website performance and customer conversion across the end-to-end digital funnel. Own optimization of key conversion journeys, identify friction points, and partner with UX, content, development, marketing, product, analytics, and brand to implement changes. Lead an experimentation roadmap (A/B and multivariate testing), define KPIs, analyze results with qualitative/quantitative data, and report impact while continuously improving testing and optimization best practices.