Senior Marketing Manager, Integrated Strategic & Growth Campaigns

Aon
New York
Workplace: HybridFull timeUSD 110,000 - 135,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Storytelling","Strategic thinking","Project management","Communication","Stakeholder management"]

Lead integrated marketing and thought leadership for Aon’s M&A and Transaction Solutions (AMATS) practice, partnering with global business leaders and subject matter experts. Translate growth priorities into go-to-market strategies, develop and manage content and executive visibility programs, and run end-to-end campaigns across digital, social, email, events, webinars, media, and sales enablement. Define KPIs, optimize performance with analytics, and collaborate with regional and enterprise marketing teams to strengthen client engagement and demand.

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Aon
Aon
14 hours ago

Senior Marketing Manager, Integrated Strategic & Growth Campaigns

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Job Summary

Lead integrated marketing and thought leadership for Aon’s M&A and Transaction Solutions (AMATS) practice, partnering with global business leaders and subject matter experts. Translate growth priorities into go-to-market strategies, develop and manage content and executive visibility programs, and run end-to-end campaigns across digital, social, email, events, webinars, media, and sales enablement. Define KPIs, optimize performance with analytics, and collaborate with regional and enterprise marketing teams to strengthen client engagement and demand.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Serve as a trusted marketing partner to AMATS business leadership, translating growth priorities into marketing strategies, campaigns, and client engagement initiatives.
  • •Shape and execute the AMATS thought leadership and content agenda, collaborating with subject matter experts to develop client-centric content.
  • •Lead integrated campaign development and activation, creating briefs, audience strategies, messaging frameworks, and activation roadmaps, then managing execution through launch and reporting.
  • •Plan and activate strategic client engagement activities including events, industry conferences, executive roundtables, webinars, and sponsorships.
  • •Define campaign objectives and KPIs, partner on analytics to measure performance and business impact, and provide insights and optimization recommendations.

Pay and Benefits

Salary: USD 110,000 - 135,000 annually
Perks:401kEquityHealth InsuranceDentalVisionPaid LeaveLong-term DisabilityLife InsuranceTuition AssistanceCommuter BenefitsEmployee Assistance

Key Requirements

  • •7+ years of B2B marketing experience across content marketing, integrated campaign management, demand generation, strategic communications, or related fields.
  • •Proven success developing and executing integrated marketing campaigns that drive measurable business outcomes.
  • •Experience supporting professional services, financial services, consulting, legal, insurance, or other complex B2B organizations is desirable.
  • •Exceptional storytelling and content development skills to translate complex topics into compelling narratives.
  • •Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related discipline is preferred.
Experience:7+ yearsB2BProfessional servicesFinancial servicesConsultingLegalInsuranceDemand generationContent marketing
Education:Bachelor's in Marketing, Communications, Business, Journalism, or a related discipline
Skills:StorytellingStrategic thinkingProject managementCommunicationStakeholder management

Company Brief

Aon
Global professional services firm providing risk, retirement, human resources, and insurance brokerage solutions to clients worldwide, including consulting, reinsurance, and data-driven risk management services.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1982
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