TikTok Shop Strategy & Intelligence Specialist - Fashion

TikTok
São Paulo
Full timeFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical thinking","Translating insights into action","Communication","Stakeholder management","Independent work"]

Lead analytics and campaign/creator-related initiatives for the Fashion Brazil category on TikTok Shop. Serve as a strategic point of contact for creator initiatives and hero product growth, translating data insights into execution across central teams. Analyze category and subcategory performance, coordinate monthly campaigns to increase GMV and content output, and monitor ad metrics like CTR and ROAS while optimizing performance with Creator and Ads teams.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop Strategy & Intelligence Specialist - Fashion

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead analytics and campaign/creator-related initiatives for the Fashion Brazil category on TikTok Shop. Serve as a strategic point of contact for creator initiatives and hero product growth, translating data insights into execution across central teams. Analyze category and subcategory performance, coordinate monthly campaigns to increase GMV and content output, and monitor ad metrics like CTR and ROAS while optimizing performance with Creator and Ads teams.
Location: São Paulo
Employment Type: Full time
Job Function: Strategy & Corporate Development

Key Responsibilities

  • •Act as the strategic point of contact for internal teams on creator initiatives, hero product growth, advertising performance, and campaign efficiency.
  • •Lead data analysis and insights to support category and subcategory development strategies.
  • •Coordinate execution of monthly campaigns, identifying opportunities to increase GMV and content output (Lives, Videos).
  • •Monitor, evaluate, and optimize ad performance metrics including CTR, ROAS, and GMV per dollar spent.
  • •Track and report hero product penetration and scalability by subcategory, partnering with Creator and Ads teams to match merchant needs with performance drivers and grow the Fashion creator community.

Key Requirements

  • •Bachelor’s degree (or above) with 3+ years of experience in Business Intelligence, Strategy, Growth, or E-commerce.
  • •Strong analytical thinking and ability to translate insights into action.
  • •Experience with TikTok Ads and campaign logic is a plus, along with category merchandising knowledge.
  • •Comfortable handling large data sets and building dashboards using Excel, SQL, Tableau or similar tools.
  • •Excellent communication and stakeholder management skills; able to work independently in a fast-paced environment.
Experience:3+ years
Education:Bachelor's
Skills:Analytical thinkingTranslating insights into actionCommunicationStakeholder managementIndependent work
Tech Stack:ExcelSQLTableauTikTok Ads

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn