Sr. Manager CRM

Samsung
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Analytical mindset","Communication","Presentation","Leadership","Cross-functional collaboration","Organizational skills","Project management","Ability to translate data into business strategy"]

Lead CRM lifecycle marketing strategy to drive customer acquisition, engagement, retention, loyalty, and lifetime value. Own CRM strategy, campaign governance, personalization, and omnichannel consumer journey optimization across email, SMS, push, and triggered communications. Manage a high-performing CRM team and partner with integrated, product, e-commerce, and corporate marketing to deliver data-powered, customer-centric experiences, while tracking KPIs and translating insights into growth actions.

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FursaFursa
Samsung
Samsung
5 days ago

Sr. Manager CRM

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead CRM lifecycle marketing strategy to drive customer acquisition, engagement, retention, loyalty, and lifetime value. Own CRM strategy, campaign governance, personalization, and omnichannel consumer journey optimization across email, SMS, push, and triggered communications. Manage a high-performing CRM team and partner with integrated, product, e-commerce, and corporate marketing to deliver data-powered, customer-centric experiences, while tracking KPIs and translating insights into growth actions.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead CRM strategy and lifecycle marketing across email, SMS, push notifications, and automated campaigns aligned to business objectives.
  • •Oversee CRM campaign planning and governance for email, SMS, push, triggered communications, and loyalty initiatives.
  • •Design and continuously optimize end-to-end omnichannel consumer journeys across digital and retail touchpoints.
  • •Drive CRM analytics and data to build scalable personalization strategies using first-party data.
  • •Own CRM business KPIs (revenue contribution, engagement, database growth, campaign and personalization performance) and present insights to senior leadership.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kEmployee PurchaseTuition AssistancePaid LeaveStudent LoanWellness StipendAnnual Bonus

Key Requirements

  • •Bachelor's degree required; MBA or related graduate degree preferred.
  • •8+ years of experience in CRM, lifecycle marketing, digital marketing, and customer engagement.
  • •Proven experience leading CRM strategy across email, SMS, loyalty, personalization, and customer lifecycle programs.
  • •Experience with CRM platforms, marketing automation, customer segmentation, and omnichannel marketing.
  • •Experience partnering with analytics, product, technology, and retail organizations; able to influence senior stakeholders.
Experience:8+ years
Education:Bachelor's
Skills:Analytical mindsetCommunicationPresentationLeadershipCross-functional collaborationOrganizational skillsProject managementAbility to translate data into business strategy
Tech Stack:CRMLifecycle marketingDigital marketingMarketing automationCustomer segmentationOmnichannel marketingFirst-party data

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn