Senior brand manager

Writer
New York
Workplace: HybridFull timeUSD 141,000 - 196,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Precision","Stakeholder management","Low ego","High standards"]

Own the WRITER brand end-to-end—turning campaign strategy into measurable awareness and belief across the full customer and employee journey. Build AI-native brand operations that encode voice, guidelines, and creative standards into scalable “brand skills,” and make brand feel real inside the product through copy and experience. Lead the brand agency relationship, define brand intelligence, and maintain a single scalable Brand Central repository.

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FursaFursa
Writer
Writer
17 hours ago

Senior brand manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own the WRITER brand end-to-end—turning campaign strategy into measurable awareness and belief across the full customer and employee journey. Build AI-native brand operations that encode voice, guidelines, and creative standards into scalable “brand skills,” and make brand feel real inside the product through copy and experience. Lead the brand agency relationship, define brand intelligence, and maintain a single scalable Brand Central repository.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive WRITER brand campaign strategy from concept through activation, ensuring cumulative brand building and on-brand standards.
  • •Activate brand across the full customer and employee journey, including onboarding, all-hands, and internal communications.
  • •Own AI-native brand operations by encoding voice, guidelines, and creative standards into brand skills that scale on-brand work.
  • •Ensure brand identity is reflected inside the product by partnering with product and design on copy and customer experiences.
  • •Lead day-to-day brand agency management, define brand intelligence/metrics, and maintain Brand Central as a scalable source of truth for assets and toolkits.

Pay and Benefits

Salary: USD 141,000 - 196,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVisionParental Leave401kEquityLearning BudgetWellness Stipend

Key Requirements

  • •7+ years building brands that stand for something, ideally in high-growth B2B tech where brand is a strategic imperative.
  • •Owned both brand strategy and execution, turning brand into belief—not just appearances.
  • •Excited by agentic AI and able to articulate how AI can encode standards, scale creative output, and protect consistency.
  • •Managed agencies effectively by writing useful briefs and giving feedback that improves work quality.
  • •Built brand systems that scale (asset libraries, guidelines, repositories, brand skills/toolkits) and can measure brand metrics tied to business outcomes.
Experience:B2B technologyHigh-growthBrand marketingAgentic AIEnterprise AI
Skills:CommunicationPrecisionStakeholder managementLow egoHigh standards
Tech Stack:AIAgentic AILLMs

Company Brief

Writer
Provides an AI writing platform for enterprises that helps teams create on-brand, high-quality content at scale using customizable style guides, real-time suggestions, and governance controls.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: New York, United States
Founded: 2019
WebsiteLinkedIn