Principal Marketing Analyst (all genders)

HelloFresh
Berlin
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Mentoring","Collaboration","Statistical analysis","Storytelling"]

Own global marketing reactivation measurement and analytics strategy, translating complex churn and lifecycle data into executive-ready insights. Partner with Marketing and Growth leadership to build KPI trees and measurement frameworks, architect advanced analytics in BigQuery and GA4, and run rigorous A/B and lift studies. Lead AI-driven self-service reporting, standardize data schemas, and mentor junior analysts to improve SQL/Python best practices across the organization.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
HelloFresh
HelloFresh
2 days ago

Principal Marketing Analyst (all genders)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own global marketing reactivation measurement and analytics strategy, translating complex churn and lifecycle data into executive-ready insights. Partner with Marketing and Growth leadership to build KPI trees and measurement frameworks, architect advanced analytics in BigQuery and GA4, and run rigorous A/B and lift studies. Lead AI-driven self-service reporting, standardize data schemas, and mentor junior analysts to improve SQL/Python best practices across the organization.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with Marketing and Growth leadership to define KPI trees and measurement frameworks for global reactivation efforts.
  • •Architect advanced analytics solutions using BigQuery, GA4, and behavioral datasets to uncover churn and lifecycle insights.
  • •Design and analyze rigorous A/B tests and incremental lift studies to validate ROI and marketing strategy.
  • •Lead AI and automation integrations to deliver scalable, self-service reporting assets and automated dashboards.
  • •Standardize data schemas and mentor junior analysts on SQL/Python best practices and peer review.

Pay and Benefits

Perks:PensionRelocationLearning BudgetGym MembershipHealth InsuranceCommuter BenefitsSabbatical

Key Requirements

  • •7+ years of experience in customer/marketing analytics, including retention metrics and A/B testing in fast-paced B2C or subscription businesses.
  • •Advanced SQL and BigQuery skills, including complex query writing, optimization, data modeling, and analysis of large-scale datasets.
  • •Strong Python and Excel skills for data analysis, automation, and reporting (e.g., pandas, numpy, pivot tables, dashboards).
  • •Experience with data visualization and reporting tools such as Tableau, Looker, or Google Data Studio.
  • •Solid statistical and analytical capabilities (e.g., regression, clustering, time series) and strong communication to explain insights to executives.
Experience:B2CSubscription-based
Skills:CommunicationMentoringCollaborationStatistical analysisStorytelling
Languages:English
Tech Stack:BigQueryGA4SQLPythonExcelPandasNumpyTableauLookerGoogle Data StudioChatGPTClaudeCopilotA/B testingDashboardsCRM analyticsBehavioral datasetsAI and automation

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn