Chief Marketing Officer - DACH

HelloFresh
Berlin
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Customer-first mindset","Leadership","Team building","Data-driven decision-making","Innovation"]

Lead the DACH regional marketing domain and drive experimentation, innovation, and growth strategy. Build culturally relevant brand activation and storytelling, elevate product marketing and go-to-market execution, and design product-led growth pathways that connect brand, CX, and digital experiences. Serve on the DACH Leadership Team to align strategy at the highest level, manage multi-market budgets, and lead and scale high-performing marketing teams using customer insight and fast learning loops.

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HelloFresh
HelloFresh
1 day ago

Chief Marketing Officer - DACH

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead the DACH regional marketing domain and drive experimentation, innovation, and growth strategy. Build culturally relevant brand activation and storytelling, elevate product marketing and go-to-market execution, and design product-led growth pathways that connect brand, CX, and digital experiences. Serve on the DACH Leadership Team to align strategy at the highest level, manage multi-market budgets, and lead and scale high-performing marketing teams using customer insight and fast learning loops.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: CXO level

Key Responsibilities

  • •Report to the CEO of DACH and lead the regional Marketing domain as part of the DACH Leadership Team, driving company-wide alignment.
  • •Build brand activation and storytelling initiatives across the DACH region to drive measurable engagement, loyalty, and long-term growth.
  • •Partner to shape product marketing excellence, positioning, brand territories, and go-to-market strategies grounded in customer insight and experimentation.
  • •Drive experimentation and innovation by testing bold ideas, scaling what works, and building fast learning loops that turn experiments into scalable impact.
  • •Design product-led growth engines integrating brand, customer experience, and digital experiences to improve conversions, retention, and sustainable business performance.

Pay and Benefits

Perks:Wellness StipendGym MembershipYoga SessionsChildcare SupportRemote WorkLearning BudgetEmployee DiscountsDeutschlandticketHellofresh Box

Key Requirements

  • •8–10 years of senior-level experience in data-driven marketing, growth, or brand leadership roles.
  • •Strong customer-first mindset with deep understanding of consumer insights, brand positioning, and behaviour-driven growth.
  • •Proven D2C leadership experience in direct-to-consumer businesses (e-commerce or food preferred), including subscription model experience.
  • •Expertise designing and scaling product-led growth initiatives that connect customer value to business outcomes.
  • •Experience recruiting, mentoring, and leading high-performing marketing teams; comfortable managing multi-million-euro budgets across multiple markets.
Experience:8-10 yearsD2CE-commerceFoodSubscription
Skills:Customer-first mindsetLeadershipTeam buildingData-driven decision-makingInnovation
Languages:German

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn