[Closed] User Acquisition Manager (B2C) 1 year FTC at Goodnotes (Singapore, London)

This position is no longer accepting applications.

Goodnotes

1 year ago

User Acquisition Manager (B2C) 1 year FTC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 57 minutes agoStatus: Closed

Job Summary

Lead and optimize paid user acquisition campaigns across global markets, owning market-level unit economics, attribution, and experimentation within a collaborative Growth Marketing team across Europe and Asia, while managing budgets and contributing to capital allocation decisions.

Location: Singapore, London

Workplace: Remote

Employment Type: Contract · Permanent

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Plan, launch, and optimize paid campaigns across Google Ads, Apple Ads, Meta Ads, and other platforms to drive scalable user growth across global markets
•Own market-level unit economics reporting—tracking 1Y ROAS, payback period, and LTV/CAC—and translate insights into concrete optimization actions
•Manage our MMP setup (Appsflyer or equivalent) and partner with Data Science on attribution models, including SKAdNetwork and multi-touch attribution
•Design and run incrementality measurement via geo holdout tests with Data Science
•Manage budgets within defined guardrails, reallocating capital across markets based on performance thresholds and pausing investment where markets fall below hurdle rates

Pay and Benefits

Perks:Health InsuranceWellness StipendOffice Visits

Key Requirements

•4+ years of hands-on experience in user acquisition with success scaling paid programs across global markets
•Hands-on expertise in Google Ads, Apple Ads, Meta Ads and other platforms (e.g., TikTok, Snapchat)
•SaaS or app-based experience is a plus but not required
•Strong analytical skills with experience in attribution models, MMP platforms (Appsflyer preferred), and incrementality measurement
•Experience operating within a capital allocation framework—understanding market-level unit economics, not just campaign KPIs

Experience:4+ yearsSaaSDigital advertisingGlobal markets

Skills:CommunicationProblem-solvingAnalytical thinkingCross-functional collaboration

Languages:English

Tech Stack:Google AdsApple AdsMeta AdsTikTokSnapchatAppsflyerSKAdNetworkAttributionMulti-touch attributionGeo holdout tests

Company Brief

Goodnotes

Goodnotes builds a popular digital note-taking app that combines natural handwriting, document management, and AI-powered features to help users capture, organize, and search notes across devices for learning, productivity, and collaboration.

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Growth Stage Startup

Funding: Seed

Headquarters: London, United Kingdom

Founded: 2011

Glassdoor: 4.9

Website LinkedIn Glassdoor

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This position is no longer accepting applications.

Goodnotes

1 year ago

User Acquisition Manager (B2C) 1 year FTC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 57 minutes agoStatus: Closed

Job Summary

Location: Singapore, London

Workplace: Remote

Employment Type: Contract · Permanent

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Plan, launch, and optimize paid campaigns across Google Ads, Apple Ads, Meta Ads, and other platforms to drive scalable user growth across global markets
•Own market-level unit economics reporting—tracking 1Y ROAS, payback period, and LTV/CAC—and translate insights into concrete optimization actions
•Manage our MMP setup (Appsflyer or equivalent) and partner with Data Science on attribution models, including SKAdNetwork and multi-touch attribution
•Design and run incrementality measurement via geo holdout tests with Data Science
•Manage budgets within defined guardrails, reallocating capital across markets based on performance thresholds and pausing investment where markets fall below hurdle rates

Pay and Benefits

Perks:Health InsuranceWellness StipendOffice Visits

Key Requirements

•4+ years of hands-on experience in user acquisition with success scaling paid programs across global markets
•Hands-on expertise in Google Ads, Apple Ads, Meta Ads and other platforms (e.g., TikTok, Snapchat)
•SaaS or app-based experience is a plus but not required
•Strong analytical skills with experience in attribution models, MMP platforms (Appsflyer preferred), and incrementality measurement
•Experience operating within a capital allocation framework—understanding market-level unit economics, not just campaign KPIs

Experience:4+ yearsSaaSDigital advertisingGlobal markets

Skills:CommunicationProblem-solvingAnalytical thinkingCross-functional collaboration

Languages:English

Tech Stack:Google AdsApple AdsMeta AdsTikTokSnapchatAppsflyerSKAdNetworkAttributionMulti-touch attributionGeo holdout tests

Company Brief

Goodnotes

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Growth Stage Startup

Funding: Seed

Headquarters: London, United Kingdom

Founded: 2011

Glassdoor: 4.9

Website LinkedIn Glassdoor