Senior Customer Marketing Manager (Hemel Hempstead, GB)

Carlsberg Group
United Kingdom
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Project management","Commercial thinking","Data-driven decision-making","Team leadership"]

Own and execute Tesco grocery shopper marketing strategy for the Beer portfolio, translating customer and brand insights into insight-led activations that drive growth. Lead annual customer and brand/portfolio activation planning, act as a Brand Champion for designated beer brands, and partner with Marketing, Commercial, Customer Marketing, and agencies to align priorities. Manage shopper marketing and retail media investment, measure performance, and lead a Customer Marketing Executive to build capability and deliver commercial results.

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Carlsberg Group
Carlsberg Group
15 hours ago

Senior Customer Marketing Manager (Hemel Hempstead, GB)

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Last checked: 15 hours agoStatus: Live

Job Summary

Own and execute Tesco grocery shopper marketing strategy for the Beer portfolio, translating customer and brand insights into insight-led activations that drive growth. Lead annual customer and brand/portfolio activation planning, act as a Brand Champion for designated beer brands, and partner with Marketing, Commercial, Customer Marketing, and agencies to align priorities. Manage shopper marketing and retail media investment, measure performance, and lead a Customer Marketing Executive to build capability and deliver commercial results.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead grocery channel and shopper marketing strategy implementation within Tesco, translating plans into customer activation programmes.
  • •Develop and deliver annual customer, brand, and portfolio activation plans to drive engagement, brand growth, and commercial performance.
  • •Act as Brand Champion for designated beer brands, driving alignment, quality, and capability across brand and shopper initiatives.
  • •Build cross-functional partnerships across Marketing, Commercial, Customer Marketing, and agency partners to align priorities and deliver plans.
  • •Manage shopper marketing and retail media investment, including budget control, optimisation, and performance measurement with continuous improvement.

Pay and Benefits

Perks:Private MedicalLife AssuranceAnnual BonusEnhanced PensionPaid LeaveGp ServicesProduct AllowanceHigh Street

Key Requirements

  • •Shopper marketing and retail media expertise with experience delivering commercially grounded, insight-led activations within Top 4 grocery.
  • •Strong stakeholder leadership to influence senior internal, customer, and agency partners.
  • •Proven programme and project management capability leading multiple complex workstreams to timelines, budgets, and business outcomes.
  • •Strong commercial and category acumen interpreting shopper, customer, and performance data to drive actions.
  • •Experience managing significant shopper marketing and media investment budgets with strong financial governance (coaching/line management desirable).
Skills:Stakeholder managementProject managementCommercial thinkingData-driven decision-makingTeam leadership

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn