Founding Product Marketer

AthenaHQ
San Francisco
Workplace: HybridFull timeUSD 130,000 - 220,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Writing","Messaging","Launches","Cross-functional collaboration","B2B SaaS","AI"]

Founding Product Marketer to own AthenaHQ’s market presence, shaping messaging, leading launches, and creating assets that help customers realize value while enabling Sales and CS to close and retain. This hands-on role partners with the founders and executive team in SF, with remote options, and offers influence over growth strategy in a fast-moving GenAI SaaS startup.

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FursaFursa
AthenaHQ
AthenaHQ
4 months ago

Founding Product Marketer

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Founding Product Marketer to own AthenaHQ’s market presence, shaping messaging, leading launches, and creating assets that help customers realize value while enabling Sales and CS to close and retain. This hands-on role partners with the founders and executive team in SF, with remote options, and offers influence over growth strategy in a fast-moving GenAI SaaS startup.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own Product Marketing End-to-End: develop positioning, messaging, and narrative; understand who we serve and where we fit in the market
  • •Lead Launches and Announcements: plan launch strategy and timelines; write and ship launch materials; partner with Product and Engineering to translate features into customer value
  • •Drive Adoption with Customer Success: define adoption goals and success metrics; create enablement materials; capture learnings from the field
  • •Collect Use Cases and Voice of the Customer: run interviews, build use-case library and case studies; turn insights into product feedback
  • •Support Sales with Practical Enablement: create how-to content, demo narratives, one-pagers, and competitive guidance; collaborate on sales motions and messaging tests

Pay and Benefits

Salary: USD 130,000 - 220,000 annually
Equity and Bonus:Equity
Perks:EquityPaid Leave

Key Requirements

  • •5+ years in product marketing, B2B SaaS strongly preferred
  • •Experience owning messaging and launches for products with both technical and non-technical users
  • •Strong writing and storytelling across formats: web, email, decks, in-app
  • •Ability to translate customer needs into crisp product value and vice versa
  • • Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning
Experience:5+ yearsSaaSGenAIAI Search
Skills:WritingMessagingLaunchesCross-functional collaborationB2B SaaSAI
Languages:English
Tech Stack:AIGenaiCommunicationWritingMarketing automation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AthenaHQ
Provides an AI-driven coaching platform that delivers personalized, on-demand leadership coaching, feedback, and actionable guidance to help managers improve meetings, team performance, and people-management skills.
Industry: Corporate Training
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