Analytics Manager - Marketing Science

Wise
London
Workplace: OnsiteFull timeGBP 75,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Strategic thinking","Hands-on leadership","Stakeholder management","Project management","Communication"]

Own the marketing measurement framework and lead strategy, execution, and continuous improvement of the “triangle of measurement.” Guide a small team of analysts to build, maintain, and evolve marketing attribution models, experimentation, and Marketing Mix Models. Collaborate with marketing, data science, data engineering, and finance to translate measurement needs into actionable optimization insights, leveraging SQL, Python, dbt, and AI tools to scale the technical roadmap.

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FursaFursa
Wise
Wise
2 days ago

Analytics Manager - Marketing Science

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Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Own the marketing measurement framework and lead strategy, execution, and continuous improvement of the “triangle of measurement.” Guide a small team of analysts to build, maintain, and evolve marketing attribution models, experimentation, and Marketing Mix Models. Collaborate with marketing, data science, data engineering, and finance to translate measurement needs into actionable optimization insights, leveraging SQL, Python, dbt, and AI tools to scale the technical roadmap.
Location: London
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the strategy and implementation of the triangle of measurement, including marketing attribution, experimentation, and Marketing Mix Models.
  • •Collaborate cross-functionally to identify and prioritize business needs for measurement and analytics products.
  • •Manage and develop a team of two analysts, ensuring high-quality output and outcome-oriented project priorities.
  • •Develop and execute a measurement product roadmap, identifying opportunities and alternative solutions.
  • •Lead end-to-end technical build for attribution model features using dbt, SQL, and Python, and generate optimization recommendations.

Pay and Benefits

Salary: GBP 75,000 - 115,000 annually
Perks:RsusHealth InsuranceLife InsuranceGym MembershipPaid LeaveLearning BudgetCycle To

Key Requirements

  • •Bachelor’s degree in Statistics, Economics, or a related field.
  • •4+ years’ experience in marketing analytics or data science.
  • •Strong hands-on proficiency in SQL and advanced Python, plus experience with data visualization tools (e.g., Lightdash).
  • •Experience building and deploying data pipelines and models (dbt advantageous).
  • •Deep knowledge of marketing attribution methodologies, including experimentation and Marketing Mix Models, with limitations and best practices.
Experience:4+ yearsMarketing analyticsData scienceMarketing attributionMobile marketing
Education:Bachelor's in Statistics, Economics, or other relevant fields
Skills:Strategic thinkingHands-on leadershipStakeholder managementProject managementCommunication
Languages:English
Tech Stack:SQLPythonDbtLightdashAI

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
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