Acquisition Lead, Performance Marketing

Zefir
Paris
Workplace: OnsiteFull timeEUR 75,000 - 85,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical thinking","Experimentation","Ownership","Team leadership","Communication"]

Own Zefir’s full-funnel acquisition engine, driving scalable growth across paid channels, a greenfield SEO/organic motion, and lead-generation partnerships. Manage day-to-day performance against targets using segment-level economics and a rigorous tracking stack (Google Ads, Meta Ads, GTM, server-side attribution). Design incrementality measurement (geo-lift, control groups) and lead a Content Strategist plus freelancers and agencies in tight collaboration with Sales, Brand, and Product.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Zefir
Zefir
1 month ago

Acquisition Lead, Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own Zefir’s full-funnel acquisition engine, driving scalable growth across paid channels, a greenfield SEO/organic motion, and lead-generation partnerships. Manage day-to-day performance against targets using segment-level economics and a rigorous tracking stack (Google Ads, Meta Ads, GTM, server-side attribution). Design incrementality measurement (geo-lift, control groups) and lead a Content Strategist plus freelancers and agencies in tight collaboration with Sales, Brand, and Product.
Location: Paris
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Architect and execute the full-funnel acquisition strategy across paid channels, SEO/organic, and lead-generation partnerships.
  • •Run and optimize acquisition performance to hit targets while owning an eight-figure budget with segment-level economics.
  • •Master and manage the marketing platforms (Google Ads, Meta Ads and others) and the tracking stack (GTM, server-side, attribution).
  • •Design a rigorous incrementality framework (geo-lift, control groups) to validate true growth drivers.
  • •Lead execution by managing a Content Strategist and a bench of freelancers/agencies and owning lead-generation partnerships end-to-end.

Pay and Benefits

Salary: EUR 75,000 - 85,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceEquityRemote WorkMeal CardMobility Card

Key Requirements

  • •~8 years in paid and performance marketing and growth, with scope/budget ownership.
  • •Deep multi-channel paid expertise and ability to stand up SEO/organic and structure lead-generation partnerships.
  • •Strong analytical skills for designing experiments and interpreting incrementality (geo-lift, control groups, uplift).
  • •Experience building scalable acquisition systems autonomously, using no-code and AI where useful.
  • •Experience managing in-house contributors plus a bench of freelancers and agencies; fluent in English and French.
Experience:8+ yearsPaid marketingPerformance marketingGrowthIncrementality testing
Skills:Analytical thinkingExperimentationOwnershipTeam leadershipCommunication
Languages:EnglishFrench
Tech Stack:SEOGoogle AdsMeta AdsGTMServer-side trackingAttributionNo-codeAIGeo-liftControl groupsUplift

Company Brief

Zefir
Provides online payment and installment financing solutions that enable merchants to offer Buy Now, Pay Later and flexible payment options to customers, integrating via APIs and plugins to simplify checkout and improve conversion.
Industry: Payments
Headquarters: France
Website