Lead Copywriter

G2
United States
Workplace: RemoteFull timeUSD 100,000 - 130,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 6+ yearsSkills: ["Copywriting","Storytelling","Presentation","Negotiation","Feedback"]

Own and evolve brand copy and tone guides across the funnel, writing marketing copy that improves awareness through conversion. Partner with brand strategists, designers, developers, marketers, and other teams to spot messaging opportunities and develop briefs. Lead copy strategy and campaign messaging with the Brand & Creative Director, present copy plans clearly, and use feedback and learnings to continuously raise standards for G2’s brand and demand generation engine.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
G2
G2
2 days ago

Lead Copywriter

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own and evolve brand copy and tone guides across the funnel, writing marketing copy that improves awareness through conversion. Partner with brand strategists, designers, developers, marketers, and other teams to spot messaging opportunities and develop briefs. Lead copy strategy and campaign messaging with the Brand & Creative Director, present copy plans clearly, and use feedback and learnings to continuously raise standards for G2’s brand and demand generation engine.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Create, maintain, update, and own copywriting and tone guides to ensure brand execution.
  • •Develop copy across the funnel and evolve brand tone vision to stay modern and relevant.
  • •Provide consistent copy direction to teams when graphics and text are involved across marketing channels.
  • •Execute ROB copy needs across Marketing and partner with brand strategists to enhance brand frameworks.
  • •Architect messaging themes for brand and marketing campaigns, present copy strategy, and lead copy conversations in creative briefs.

Pay and Benefits

Salary: USD 100,000 - 130,000 annually

Key Requirements

  • •6-8 years experience writing in-house or external agency.
  • •2-4 years experience within B2B SaaS.
  • •Excellent ability to create brand messaging and tailor copy to campaign goals and channel nuances.
  • •Strong understanding of copy across the funnel, from TOFU brand awareness through LOFU conversion.
  • •Demonstrated ability to set copy direction, negotiate with Design & Marketing teams, and provide feedback.
Experience:6+ yearsB2B SaaS
Skills:CopywritingStorytellingPresentationNegotiationFeedback
Tech Stack:Google Docs

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor